Alfa Romeo to resume US sales by mid-2012

By Matt Brogan | February 17th, 2010

Alfa Romeo will soon resume selling cars in the US following nearly two decades without representation.

Owner Fiat plans to return the sporty Italian brand to the US market by 2012 with CEO Sergio Machionne telling Autonews that:

“I’m a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,

“There is a strong likelihood that the brand will be back here within the next 24 months.”

It’s believed Alfa Romeo’s 159-replacing Giulia sedan and wagon models will be first to hit US shores, hopefully by mid-2012.

An Alfa Romeo model based on Chrysler’s next-generation 300 (the replacement to the 300C) is then expected to follow sometime in 2013.

CrustyTheClown

Thats good news, why should Nth.Americans miss out of Europea BEST looking cars!

Chrysler can sell them from its dealerships, its all fallking into place
Shak

So when will these new and refreshed Alfa’s be coming downunder?
Baddass

I can’t wait for the 159 replacemnt, it’s going to be beautiful.
CrustyTheClown

Wonder if AlfaRomeo will ever make trucks and commercial vehicles again?

“Alfa Romeo truck, 35 tons anywhere” N.D. 1914-2008
HyundaiSmoke

Americans wont tollerate Alfa’s Reliability Foilbles. Plus many foreigners underestimate the growing Buy American Movement, the growing buy foreign ONLY if its a quality product and built here movement here.

Reliability and quality is as important to Americans as Driving Characteristics are to Europeans.

Chrysler can not afford any slip ups in the US. The majority of the American people still think it was a bad Idea for the Government to save Chrysler. In a way I think so, but in a way I think “well it saved some jobs.”

Chrysler is the national car company people LOVE to hate on. They are like Hyundai 20 years ago in the eyes of many Americans. Alfas and FIATs already have word of mouth and statistical poor reliability.

They make FIAT jokes on late night talk shows, in the same manner they made Hyundai jokes 20 years ago. Unlike 20 years ago, we have the internet where people can find out this information for themselves, and Americans arent liking what they are finding out.
HyundaiSmoke

Americans love the styling, but are questioning the quality. People will buy these things, the problem is for the sales numbers they want, they have to get a lot of Drivers and Enthusiasts to buy. They have to take marketshare from somebody else in the US, as our Auto market has grown as much as it can grow for the forseeable future (First Time Ever thats happened). No more continuous unbridled American growth, and gravy trains. The car makers are going to actually have to work for customers now, and companies like Hyundai/KIA Ford know that.

I think Alfa could be successful in America if they ONLY billed themselves as a cheaper alternative to BMW. BMW owners are used to reliability problems, so Alfa’s wouldnt bother them at the slightest. Many industry analysts have told FIAT that Alfa has to be seen as cheap BMW to be successful here
LondonLad

Hasn’t Fiat been promising Alfa’s return to USA for years and years now? Will believe it when I see it.