The all new Hyundai IX35 Compact SUV is the next step in the Korean manufacturers domination of the automotive market.
It’s hard to imagine how far Hyundai has come in the last decade. Last year was a monumental year for Hyundai both in Australia and globally. To put things into perspective the Korean giant sold 269,841 vehicles in January 2010 alone, a 50 per cent increase over the same period in 2009.
It also managed to finish in the top five of numerous quality studies (being beaten by the likes of Lexus and Porsche) and is no doubt causing nightmare for the likes of Toyota, General Motors and Ford.
Perhaps the best way to understand the company’s success is in realising that Hyundai has all to gain and nothing to lose. It’s the underdog that is trying to topple the kings, it’s a company that is alive with enthusiasm and excitement about the future. This is more than evident whenever you meet any employee from Hyundai.
So it was with a great deal of excitement that I jumped onboard a Qantas flight from Brisbane to Melbourne to attend the launch of Hyundai’s all new compact SUV, the Hyundai IX35.