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SUV sales are going through the roof, but it’s the small-car segment that remains the biggest by market-share, sitting at 18.7 per cent for the first half of 2017.

This equates to 112,312 sales, down about 5 per cent over 2016. In other words, sales are eroding, but slowly. And three members of this segment remain ensconced in the top-five selling vehicles overall, behind the Toyota HiLux and Ford Ranger utes.

These three are the Toyota Corolla (19,454 sales, down 5 per cent), Mazda 3 (18,052, down 10 per cent) and Hyundai i30 (14,537, down 36 per cent, tempered by the change-over to an all-new model).

The fact that these three kings of the class are down, at a rate greater than the segment average, is due to the introduction of several brand new offerings, and very sharp factory incentives on some old favourites.

Fourth-in-segment is the Kia Cerato on 10,331, up a massive 65 per cent. With many brands shifting slightly upmarket, Kia has capitalised by retailing its ageing offer at $19,990 drive-away with an auto thrown in, and reaped the rewards.

Next is the Volkswagen Golf on 8994, down 17 per cent despite sharp pricing of runout models ahead of the recent launch of a facelifted model.

Two new Japanese entrants have pinched a number of sales from the established set, being the Honda Civic (6563, up 350 per cent, even more impressive given the hatchback version only just arrived) and Subaru Impreza (6373, up 114 per cent).

Both of these offerings are vastly superior to their predecessors — read reviews of the Civic here and the Impreza here — and clearly this is resonating.

Another new arrival is the Holden Astra, which is the number-two European model in-segment after the Golf, with 4735 sales — a good result, albeit fewer than its Cruze predecessor managed over H1, 2016. Then again, the just-launched Astra sedan will help.

Ninth spot is an old warhorse in the Mitsubishi Lancer (3612, down 14 per cent), showing that proven mechanicals and cut-throat pricing can counteract age, just ahead of the savagely underrated Ford Focus on 3243, up 10 per cent.

Nipping at the Ford’s heels is the Hyundai Elantra on 3203 (up 27 per cent) which, when paired to Hyundai’s i30 hatch, almost matches the Mazda 3’s total. Almost.

Germans own the next three spots in the ladder, though sales of premium-priced small cars have fallen at a rate almost three-times the segment average.

The leader is the Mercedes-Benz A-Class hatch (2560, up 6 per cent), ahead of the Audi A3 hatch and sedan (2483, down 19 per cent) and BMW 1 Series (1227,down 17 per cent).

Rounding out the top 15 is the Subaru WRX, counted separately to the Subaru Impreza, on 1179 sales — down 10 per cent.

Read about the total market over H1 here for more in-depth info.


Small car sales H1, 2017

Model

Sales

Toyota Corolla

19,454

Mazda 3

18,052

Hyundai i30

14,537

Kia Cerato

10,331

Volkswagen Golf

8994

Honda Civic

6563

Subaru Impreza

6373

Holden Astra

4735

Mitsubishi Lancer

3602

Ford Focus

3242

Hyundai Elantra

3203

Mercedes-Benz A-Class

2560

Audi A3

2483

BMW 1 Series

1227

Subaru WRX

1179

Mercedes-Benz B-Class

763

Volvo V40 and V40 CC

644

Renault Megane

636

Volkswagen Jetta

619

Lexus CT200h

486

Peugeot 308

415

Holden Cruze (discontinued)

386

BMW 2 Series Active Tourer

325

MG6 Plus

257

Toyota Prius V

216

Alfa Romeo Giulietta

214

Skoda Rapid

181

Kia Soul

163

Toyota Prius

150

Nissan Pulsar (discontinued)

138

Kia Rondo five-seat

70

BMW i3

67

Citroen C4 Picasso

27

Proton Suprima S

14

Renault Fluence (discontinued)

2

Citroen DS4

2

Proton Preve

1

Any sales figures not mentioned here that you want to know? Ask away, in the comments. 


MORE: VFACTS car sales news stories 




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