Auto Industry Advertising Trends
July 21, 2006 by Alborz Fallah
You might have noticed some ads around this website, a great majority of the ads are for the big 2 car websites in Australia, namely drive and carsguide. While I can stop the two websites advertising here, I see no point. Both of those websites provide valuable information regarding the car market here in Australia. However some of the advertising you see on this site are directly for the car manufacturers themselves, the likes of Ford, Honda, Holden and Mitsubishi have all put ads on this website (either directly or through a marketing agent).
Given that the auto industry is finally taking the internet seriously, its interesting to look at the advertising figures for the Auto Industry. In 2005 Automakers spent an enormous $10.46 billion USD on advertising. In comparison 2004 saw a spending of $10.54 billion. The figures are amazing as it is, but the breakup of spending is perhaps more interesting.
The Industry’s spending shifted away from network television (down 15 percent from 2004) and magazine ads (down 4.5 percent from 2004) to internet advertising (up 16.9 percent, and climbing in 2006) and cable spots (up 14.6 percent). Ford was still the highest spender at $984.6 million USD (down 21% from last year). General Motors was second at $876.6 million USD (down from 2004’s $908.1 million).
Source : AutoNews
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Which of copurse is a bloody good reason to start a blog like this eh Alborz? The monetising potential that you have here is quite big.
And BTW, let me say that this is a terrific blog as far as covering a niche is concerned, of course in future I’d love to see you cover more ‘green” auto stuff and move away from the ICE dinosaurs. You may not have heard, but the future is electric.
Thanks Phil, I fully agree with covering more Green Cars :)
I am going to cover more and more green machines, but the choice is limited so far – heh I am sure you will disagree but I think the only real choices so far are the Toyota Prius n Honda Civic Hybrid. I can’t wait for the Prius Turbo to come out. A fast hybrid! I can’t wait!
Hi, nice website guys, as for green tech, and (quick tech),
check out the Tesla Motors all electric sports car, and the Eliica ( an 8 wheel drive, sub 400km/h all electric performance prototype sedan under construction by a Japanese University), and the Killacycle, all electric drag motorcycle (at the moment hitting 1/4 mile at 168 Mph in the 6 second range).
Oh, and as for greatly improved battery tech, A123SYSTEMS.
Unfortunately alot of alternate energy vehicle tech is developed by underfunded groups and/or swallowed up by the evil oil barrons.
Check out a documentary called “Who Killed the Electric Car” and make up your own mind…
Cheers.