Kia Australia says its upcoming Stinger liftback sedan will not be a ‘discount car’, given its popularity and its unique position in the Australian market, which is unlike anywhere else in the world.
Speaking to CarAdvice at the launch of the Kia Stinger at the Nurburgring race track in Germany, communications manager Kevin Hepworth noted that while final pricing is yet to be officially confirmed, the Stinger will be positioned between the low 40s for the base spec 2.0-litre four-cylinder turbo and stretch all the way to the mid 50s for the full-spec V6 twin-turbo.
“We still don’t have confirmed pricing from headquarters as to what they are going to charge us for the cars, but we are hoping to keep it in that range,” Hepworth said.
“The top end will be competitive and comparable to [Holden] Commodore SS. That’s only coincidence [however], not a target price. It’s what we think we can get the car for.”
Wherever the final price ends up, it’s unlikely Kia dealers will initially treat the Stinger like a regular model that may have occasional discounts or retail offers.
“It’s not going to be a discount car by any stretch of the imagination, and it’s not designed to be a discount car. It won’t be priced against the Genesis, let’s put it that way, but it’s not going to be a cut-price car on the market. It will be priced what we think it’s worth and what it will sell for.”
While its price may be a coincidence, its market comparison to the iconic Commodore SS is anything but, with Kia Australia acknowledging the Stinger is in a unique position in the Australian market, compared to anywhere else in the world.
“The fact there will not be a rear-wheel drive comparative car in Australia at the price when it comes in… Australia is unique in that in all other markets in the world, the competitive set for this car will be Lexus, BMW, Mercedes-Benz… They don’t have cars like Commodores overseas; rear-wheel drive, V8 and affordable.
They are not there, so they don’t know what they are setting it against – but, from the outset, we know this would be a car that is competitive with the Commodore range. Large family car, rear-wheel drive, good power figures and a stylish looking car.”
With the Commodore set to end production in October this year, the Kia Stinger will have the mainstream rear-wheel-drive performance sedan space all to itself.
The South Korean brand is projecting conservative sale estimates of around 300 a month, to start with, with potential to sell over 5000 cars in a full production year. That number may be further boosted by fleet interest from numerous parties, including the Police forces of nearly all states.