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by Tim Beissmann

On the back of a record-breaking December, Mazda Australia has started 2010 with its second-best January in history after 6658 sales and an overall market share of 8.9 percent.

An increase of 1.9 percent over 2009 was short of the industry-wide gain of 11.6 percent, but still ensured Mazda maintained its position as Australia’s leading full-line importer and 4th overall.

Almost half of those sales were clocked up by the Mazda3. Its 3.2 percent increase to 3223 units made it Australia’s best selling small car and second overall (just 18 shy of the Holden Commodore).

The CX-7 and CX-9 SUVs had an impressive month, cumulatively accounting for 986 sales and increasing year-on-year 99 percent and 29 percent respectively.

The Mazda2 and Mazda6 were the only somewhat disappointing performers, both losing more than 15 percent compared to January 2009.

Mazda Australia managing director, Doug Dickson, said the solid start was welcome news after some uncertainty heading into 2010.

“Given our strong end to 2009 and the withdrawal of the Government’s investment allowance, it was always going to be interesting to see how the market would respond in the new year,” said.

“The signs for Mazda throughout January have been extremely encouraging. Of course, we’re very pleased to see another solid performance from our perennially popular Mazda3, but it’s equally satisfying to see that the entire Mazda range is continuing to hit the sweet spot with Australian new car buyers,” he said.




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