Volvo hasn’t exactly had the best luck selling cars in the last 10 years, perhaps the “Volvo Driving Soccer Mums” stereotype has really put a damper on Volvo’s sales, or perhaps the fact that their cars are generally boring, uninspiring and almost embarrassing to be in has something todo with it? Okay I might be over exaggerating here, Volvo isn’t too bad, its more the people who buy them that worry me.
When Volvo released the Volvo XC70 in 2003 their luck began to slowly change, Volvo had hit the mark with the XC70 since those willing to actually spend money on a big 4WD to drive around the city bought one for one reason, safety, although they forgot to realize that while they might be safe, other drivers on the road are at higher risk of being killed. Nevertheless, Volvo have a new car that they really hope will change their luck even more and bring new first time buyers to the brand. Its called the Volvo C30.
Originally shown at the Detroit Motorshow in the States, the Volvo C30 is powered by the 5 Cylinder Turbo charged engine also found in the new Ford XR5. The original concept car produced 260 hp and 258 lbs-ft of torque. There is no confirmation from Volvo (till the 25th of July) about the actual specs of the production model, there is also no word as to whether or not this model will actually make it to Australia, however Volvo has claimed that the new Volvo C30 will be officially displayed at the Paris motor show in September (2006), and the car will be introduced throughout the world starting at the end of 2006.
Volvo hopes that this car will help push its yearly sales to 600,000 cars a year. The aim of this car is to attract new and young buyers who will stick with the brand for life. From the figures and its looks, I have to say its not too bad, but I would have to change my name and wear a paper bag while driving before I buy a Volvo.