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by Matt Brogan

Kia has today given us a glimpse of its upcoming Ray Concept vehicle which will go on show at next month’s Chicago Motor Show.

Styled by the team at Kia Design Centre America, the Kia Ray project was undertaken to demonstrate how Kia’s evolving design direction would be applied in the packaging of a plug-in hybrid vehicle.

Ray will form the centre-piece of the Kia Motors America display at Chicago and the vehicle will contribute to Kia’s on-going development of alternative-fuel vehicles.

Already Kia has pioneered potentially real-life fuel cell vehicles and has working prototypes operating in California and Korea. Additionally Kia has various hybrid-engined vehicles providing real-world data in various locations and plans to commercialise Liquefied Petroleum Gas (LPG) hybrid vehicles in Korea within the next 12 months.

Currently no date has been set for hybrid Kia models to be put on sale in Australia. In the mean time we’ll have to wait until next month to see just how close Ray resembles today’s rendering. CarAdvice will keep you posted on any developments.




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