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by Matt Brogan

Rolls-Royce has today announced that Mr Torsten Mueller will join the company as its new Chief Executive Officer.

During his more than 20 years with the Group, Mr Mueller has held a number of management positions in the Sales and Marketing Division and was instrumental in brand and product management for MINI between 2000 and 2003. He successfully re-launched the MINI brand and internationally re-established this quintessentially British marque as the first premium small car brand.

In 2004 he assumed responsibility for central marketing and brand management at BMW. Mr Mueller has been running BMW global product management since April 2008, as well as parts of its after-sales business.

“Torsten has many years of solid experience in the fields of brand and product management as well as marketing,” said Chairman of Rolls-Royce Motor Cars, Mr Ian Robertson.

“He is the perfect candidate to lead Rolls-Royce Motor Cars into a period of expansion – having not only a successful track record as a manager, but also a feel for the unique attributes of a traditional brand.”

Mr Mueller will assume the role at the end of March 2010 from Mr Tom Purves, who will retire after 25 years service with the BMW Group.




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