The Alfa Romeo Mito and Giulietta hatchbacks will not be replaced, Reid Bigland, head of both Alfa Romeo and Maserati, has confirmed.
The Mito has already been withdrawn from the Australian market, but remains on sale in Europe.
Additionally, going forward Alfa Romeo’s “lens will be less Europe and more the entire globe”. While small hatches are popular in Europe, they have little appeal in North America and China, the two other key markets that will drive Alfa’s product planning.
Above: Alfa Romeo Giulietta Veloce. Top: Alfa Romeo Mito.
Bigland confirmed that an earlier promise to release eight models by 2020 had “slipped a little bit”. That plan, and an earlier one targeting a 2018 end date, called for a full size sedan, two crossovers, two speciality vehicles and a hatchback in addition to the now released Giulia and Stelvio.
What Alfa Romeo’s next model will be isn’t quite clear yet, although the Alfa chief believes that it will most likely be a crossover.
With the Giulia and Stelvio already scrapping it out in the two largest premium vehicle segments, the company needs to figure out whether the third largest global premium market segment is the crossover space above or below the Stelvio.