The 2017 Peugeot 3008 has been crowned the 2017 Car of the Year for the European contingent of the awards.
The award is judged by 58 automotive journalists from 22 countries across Europe, and the competitive set comprised of any vehicle introduced from the start of 2016 to the end of that year. Each judge gets 25 ‘points’ to vote with across the array of seven finalists. Here’s how it panned out:
Peugeot brand CEO, Jean-Philippe Imparato, said the 21st award for the new SUV is a reflection on the work put into the new-generation model, which is built on the same platform as the 308 hatchback.
“I am particularly proud and very pleased that the all-new Peugeot 3008 SUV has just won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand’s teams and our group,” Imparato said.
The new Peugeot 3008 arrives in Australia in the coming months, with the brand making it clear that it hopes the new model will compete more strongly against the big name players in the segment, such as the Mazda CX-5, Nissan X-Trail and Toyota RAV4.
The company is certainly living up to its hopes for the car in Europe, with 100,000 orders on the Peugeot 3008 in its first 12 months on sale.