Industry Sales Results
Industry Sales Results

February 2017 new vehicle sales in Australia

Market slides by 8 per cent, SUV sales finally overtake passenger cars


The Australian new vehicle market declined 7.7 per cent in February, pulling cumulative annual sales to below their record 2016 levels two months in.

According to VFACTS data supplied by car makers and compiled by the Federal Chamber of Automotive Industries, the number of new cars, SUVs and commercial vehicles registered fell to 89,025 units, the lowest February figure since 2014.

It’s also the first time vehicles classified as SUVs outsold those classified as passenger vehicles — sedans, hatches, wagons, coupes and convertibles — with the respective market shares of each recorded as 39.9 per cent versus 39 per cent.

The five top-selling vehicle segments were small cars (16,905), medium SUVs (14,611), 4×4 utes (11,412), large SUVs (11,143) and small SUVs (8540).

 

Top-selling brands

Toyota was market leader with 16,308 sales (up 0.7 per cent), ahead of Mazda (9923, down about 3 per cent), Hyundai (7001, down 9.1 per cent), Mitsubishi (a surprise fourth with 5758 sales, despite being down 14 per cent) and Holden (5724, down 22 per cent).

Rounding out the top ten were Ford (5669, down 15 per cent), Volkswagen (4618, down 6 per cent), Nissan (4425, down 26 per cent), Kia (4174, up 36 per cent and stealing sales well) and Subaru (3746, up 6 per cent).

Knocking on the door were Mercedes-Benz (3419, up 6 per cent), Honda (3196, down 2.5 per cent), BMW (2006, down an alarming 27 per cent), Audi (1711, down 15 per cent) and Suzuki (1605, down 4 per cent).

In alphabetical order, here are some lower-volume brands that had good February figures: Bentley (15, up 87.5 per cent), Infiniti (119, up 138 per cent), LDV (170, up 30 per cent), Maserati (86, up 100 per cent), McLaren (10, up 900 per cent), RAM (17, up 54.5 per cent) and Renault (804, up 23 per cent).

As-yet unmentioned brands that struggled included: Alfa Romeo (53, down 38 per cent), Chrysler (23, down 55 per cent), Citroen (50, down 53 per cent), Fiat (159, down 37 per cent), Fiat Professional (69, down 43 per cent) and Isuzu Ute (1326, down 23 per cent).

There was also Jeep (639, down 54 per cent), Land Rover (1277, down 7 per cent), Lexus (758, down 7 per cent), Mini (278, down 10 per cent), Peugeot (179, down 47 per cent), Porsche (490, down 9 per cent) and Volvo Car (415, down 13 per cent).

 

Top-selling models

The market’s top-selling vehicle was the Toyota Corolla with 3392 units, ahead of its Mazda 3 arch nemesis on 3143, though the latter is still the yer-to-date leader after its strong January.

Bisecting this pair of small cars was the Toyota HiLux on 3386, ahead of the Ford Ranger on 2931, though the Ford outsold the Toyota in the more profitable 4x4 market.

Next were a diverse range of cars, though you’ll notice the plethora of medium SUVs. In order: Hyundai i30 (2003), Mazda CX-5 (1933), Mitsubishi Triton (1990), Toyota RAV4 (1726), Hyundai Tucson (1596) Holden Commodore (1566), Kia Cerato (1513), Nissan X-Trail (1500), Toyota Camry (1473), Mazda CX-3 (1468) and Toyota Prado (1320).

 

Sales leaders by segment

Micro — 796: Mitsubishi Mirage (365), Kia Picanto (248) and Holden Spark (98)

Light — 6097: Hyundai Accent (1206), Mazda 2 (1091) and Toyota Yaris (973)

Premium light — 394: Mini hatch (200), Audi A1 (113) and Mini Clubman (42)

Small — 15,691: Toyota Corolla (3392), Mazda 3 (3143) and Hyundai i30 (2003)

Premium Small — 1214: Mercedes-Benz A-Class (375), Audi A3 (357) and BMW 1 Series (165)

Medium — 3037: Toyota Camry (1473), Mazda 6 (299) and Ford Mondeo (295)

Premium Medium — 1836: Mercedes-Benz C-Class (745), Mercedes-Benz CLA (287) and BMW 3 Series (201)

Large — 1892: Holden Commodore (1566), Toyota Aurion (176) and Skoda Superb (82)

Premium Large — 406: Mercedes-Benz E-Class (193), BMW 5 Series (85) and Jaguar XF (26)

Upper Large — 71: Holden Caprice (48) and Chrysler 300 (23)

Premium Upper Large — 51: Porsche Panamera (16), Mercedes-Benz S-Class (15) and BMW 7 Series (8)

People Movers — 9143: Kia Carnival (387), Honda Odyssey (175) and Hyundai iMax (114)

Entry Sports — 1516: Ford Mustang (577), Toyota 86 (185) and BMW 2 Series (184)

Mid Range Sports — 577: Mercedes-Benz C-Class (307), BMW 4 Series (89) and Porsche Cayman (25)

Premium Sports — 155: Porsche 911 (60), BMW 6 Series/Ferrari range (13) and Lamborghini Huracan/Aventador (11)

Small SUV — 7341: Mazda CX-3 (1468), Mitsubishi ASX (1061) and Honda HR-V (982)

Premium Small SUV — 1199: BMW X1 (361), Audi Q3 (306) and Mercedes-Benz GLA (279)

Medium SUV — 11,993: Mazda CX-5 (1933), Toyota RAV4 (1726) and Hyundai Tucson (1596)

Premium Medium SUV — 2618: Land Rover Discovery Sport (469), Range Rover Evoque (337) and BMW X3 (297)

Large SUV — 9265: Toyota Prado (1320), Holden Captiva (842) and Subaru Outback (838)

Premium Large SUV — 1878: Range Rover Sport (357), BMW X5 (274) and Mercedes-Benz GLE (259)

Upper Large SUV — 1034: Toyota LandCruiser (944) and Nissan Patrol (90)

Premium Upper Large SUV — 169: Mercedes-Benz GLS (59), Range Rover (49) and Lexus LX (39)

Light Vans — 201: Volkswagen Caddy (99), Renault Kangoo (55), and Suzuki APV (38)

Medium Vans — 1577: Toyota HiAce (569), Hyundai iLoad (450) and Renault Trafic (138)

Light/medium buses — 261: Toyota HiAce (151), Renault Master (34) and Mitsubishi Rosa (27)

4×2 Utes — 3052: Toyota HiLux (1006), Ford Ranger (434) and Mazda BT-50 (359)

4×4 Utes — 11,412: Ford Ranger (2497), Toyota HiLux (2380) and Mitsubishi Triton (1751)

 

Miscellaneous figures

Sales by state: New South Wales 30,221 (affected by hail storm damaging stocks, down 7 per cent), Victoria (24,917, down 7 per cent), Queensland (17,474, down 7 per cent), Western Australia (7526, down 14 per cent), South Australia (5354, down 11 per cent), Australian Capital Territory (1439, steady), Tasmania (1334, up 1 per cent) and Northern Territory (760, down 11 per cent).

Sales by vehicle type: passenger 34,740 (down 12 per cent), SUV (35,497, down 4 per cent), light commercial (16,512, down 6 per cent) and heavy commercial (2276, down 10 per cent).

Sales by buyers category: private including novated leases (45,661, down 3 per cent), business ABN (33,949, down 11.5 per cent), government (3126, down 8.5 per cent) and rental (4013, down 23 per cent).

Total hybrid car sales: 939 units, down from 1066 in February 2016.

Car sales by origin: Japan 26,299, Thailand 21,469, Korea 12,832, Germany 7171, USA 3591, Australia 2986, England 2904, Hungary 119.

 

Quote from FCAI chief Tony Weber

“It’s important to look at sales results in the proper context because February 2016 was an unusually strong month.

"It included one extra selling day and saw a lot of activity in the market. This resulted in a 6.7 per cent surge over February 2015."

 

TOP 10 BRANDS

SALES

GROWTH

Toyota

16,308

up 0.7 per cent

Mazda

9923

down 3 per cent

Hyundai

7001

down 9 per cent

Mitsubishi

5758

down 14 per cent

Holden

5724

down 22 per cent

Ford

5669

down 15 per cent

Volkswagen

4618

down 6 per cent

Nissan

4425

down 26 per cent

Kia

4174

4174, up 36 per cent

Subaru

3746

3746, up 6 per cent

 

 

TOP 15 MODELS

SALES

Toyota Corolla

3392

Toyota HiLux

3386

Mazda 3

3143

Ford Ranger

2931

Hyundai i30

2003

Mitsubishi Triton

1990

Mazda CX-5

1933

Toyota RAV4

1726

Hyundai Tucson

1596

Holden Commodore

1566

Kia Cerato

1513

Nissan X-Trail

1500

Toyota Camry

1473

Mazda CX-3

1468

Toyota Prado

1320

 

Any sales figures not mentioned here that you want to know? Ask away, in the comments. 

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