Mazda Australia has recorded a strong finish to 2009 retailing 7,813 vehicles in December. The figure makes it the company’s most successful year-end ever, beating the previous December best by over 1,100 units.
The figures have contributed to a 0.4 per cent increase in Mazda’s market share to 8.3 per cent for the year and ensured that Mazda remains Australia’s favourite importer. A total of 77,739 new vehicle retails means that 2009 has been Mazda’s second most successful year ever.
“There is no doubt that the market has seem some challenging times this year but Mazda has continued to meet the needs of the Australian car-buying public by offering a portfolio of stylish and affordable products” said Doug Dickson, Mazda Australia’s Managing Director.
“We are extremely pleased with such a strong result and must take the opportunity to also recognise the significant efforts made by Mazda dealers to contribute to this success. To outperform the market in such challenging times is an achievement to be proud of.”
The charge was led by the ever popular Mazda3 with 3,353 buyers choosing to take one home in December. The enduring popularity of the Mazda3 is further highlighted by the fact that 2009 has been its most successful year ever.
“We introduced the new generation Mazda3 in April and it was always going to play an important part in our portfolio. The fact that it has finished 2009 as Australia’s third best-selling passenger car speaks volumes.”
Mazda’s passenger car range performed strongly in 2009 with the compact Mazda2 remaining one of Australia’s top three best selling light cars while the Mazda6 continues to be Australia’s best selling imported medium car.
Mazda’s range of SUV’s was also in high demand this year. The recently facelifted CX-7 made a significant contribution with December sales up by 106pc on the same time last year while the CX-9 continues to provide a stylish alternative in the medium SUV segment.
The Mazda BT-50 light commercial range has been another success story and assisted by the introduction of the value-packed Boss range in September, 2009 has been its most successful year ever with sales up by 8.6 per cent over 2008.
“We are delighted with the way the Australian public has reacted to our products this year. Mazda Australia is committed to bringing more new Stylish, Insightful and Spirited products to the market in the coming months and look forward to another successful year in 2010” said Mr Dickson.