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by Matt Brogan

The Holden Commodore is Australia’s favourite car for the 14th consecutive year.

The Federal Chamber of Automotive Industries show Australian’s purchased a total of 44,387 vehicles from the VE Commodore range in 2009. These figures show the Commodore has been Australia’s best selling car every year since 1996.

“It’s been a tough year so we’re rapt Commodore has come out on top again,” Holden’s Executive Director of Sales and Marketing, John Elsworth said.

“Commodore is designed and engineered here in Australia, it’s built here and we’re very proud of the way we’ve been able to continually refine and improve it since it was first launched more than 30 years ago.”

Total sales for Holden in 2009 are 119,568, this is 12.8 per cent of the market and makes Holden the second top selling brand in Australia behind Toyota. Mr Elsworth believes the Federal Government’s investment allowance played an important part in these results.

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Other Holden models that were popular in 2009 include the Holden Cruze (12,590 sold since June release), Captiva (11,504 up 14 per cent from previous year) and Colorado 4×4 (11,002 sold).

“Cruze has done really well from the moment we put it into showrooms. Captiva has also been outstanding, comfortably outselling a bunch of rivals including Territory.”

Mr Elsworth said today’s results also showed strengthening sales momentum in December, when 11,773 new Holden cars were sold.

“We’re encouraged by what we think are the early signs of recovery in the market and we’ll go into 2010 feeling optimistic,” Mr Elsworth said.




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