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Mercedes-Benz India eyes double digit growth

By Matt Brogan |

The Indian arm of Mercedes-Benz expects to post double-digit sales growth this year compared with 2009 as it launches new models in Asia’s fourth-largest auto market, its chief executive said.


The Daimler owned subsidiary sold 3,220 cars in India last year, down slightly from 3,250 in 2008.

“In 2010, we are ready with a range of products,” said Mr Wilfried Aulbur, CEO and Managing Director of Mercedes-Benz India. “We will grow at very solid double-digit numbers.”

Mercedes-Benz India, fully owned by Daimler, will launch two more models at this week’s Indian Auto Expo, which runs from today until January 11. The firm has been producing cars and trucks in India since 1994, initially as a joint venture with the country’s largest vehicle manufacturer Tata.

mercedes_benz_india_plant_pune_file_001

After the joint venture ended in 1997, the German firm had been making its C-, E- and S-class cars at a facility that it leased from Tata Motors until the end of 2008. It launched a new facility in Pune (pictured above), in western Maharashtra state, in February last year.

With Reuters


 
  • Joseph

    Great for india but did you know that MB has discontinued the A-Class in Australia? I was looking for one for my dad (since they have the $5000 rebate offer) and was told that they are hard to find as they stopped bringing them into the country from late last year. There goes and ideal pensioners car (BMW is too low and had to get into, the Audi is a VW and i worry about the golf’s transmission – anyone read this months wheels mad?) :(

    • Shak

      I thought the transmission fault was in the octavia. And i reccomend you go for the Audi, you will be throughly impressed as was my grandad. Although the Merc is tall it is ugly and doesnt have many toys.

  • http://www.cartradeindia.com Ryan F

    Considering the fact that Mercedes Benz is little slow in its Car Launch in India. It will be really challenging to see how they move towards Double Digit Growth. We wish if they are more aggressive in their product launches and sales. I am sure there is a very good potential to Mercedes Benz to becoming a company that has more to offers in 2010.

    If you really want to see the various cars with Mercedes Benz in India you should visit CarTradeindia.com

  • http://www.caradvice.com.au/51450/peugeot-207-verve-range-expanded-for-europe/ Butch

    I don’t think the A-Class has been withdrawn, I believe there is a lack of supply due to the fact that they will change the model for 2010 production.

  • http://www.usedcarsinkerala.com/ afrid shah

    merc already attained trust of indian people.. and i know many ppl who use merc in india frm their child hood.. don think they switch on to any other company

  • Rahul

    Merc is making aggressive move in India to get better chunk of growing luxury car market in India. Merc launched some great cars in India in last few months. Audi and BMW are also launched new versions of cars like low cost corporate BMW 3 series. See what are the major Mercedes-Benz models in India models has been launched in India.

  • http://no syed

    it like cool and sexy car in the rezanable cars in india.i thanking who worke behinde of this car development process.we are also thinking to buy a car like this……………………….