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by Matt Campbell

The hotly anticipated 2018 Mercedes-Benz X-Class utility may not have been revealed in production guise yet, but the German company’s British team has already opened up a reservation page for the new pick-up.

Mercedes-Benz claims there has been “phenomenal early demand for the X-Class“, and as such the Mercedes-Benz Vans team has decided to offer potential customers the chance to leave a refundable deposit on the new ute.

Those customers will need to pay a £1000 ($1635) refundable deposit “to ensure they are amongst the first to order the exciting new pick-up”, ahead of its arrival in showrooms in 2018.

mercedes-benz-x-class-ute-reservation-page

“Many customers we have spoken to have a strong desire to be amongst the first to own the new X-Class, which is incredible considering that it hasn’t been unveiled yet,” said Steve Bridge, managing director of Mercedes-Benz Vans UK.

Australia

Mercedes-Benz Vans Australia PR and corporate communications manager Blake Vincent confirmed that Australia doesn’t have a formal deposit system akin to that in place in the UK – but the interest is high, nonetheless.

“We are currently taking registrations of interest and there has been significant order enquiries so far, with a level of interest that just keeps growing.”

It would seem likely that the demand would be pretty high here, given that the biggest-selling vehicle in Australia last year was the Toyota HiLux, and that there were 190,768 utes sold here last year (16.2 per cent of overall new vehicle sales).

Two Mercedes-Benz X-Class concepts have been revealed, with the Stylish Explorer (white) and Powerful Adventurer (yellow) said to be very close to the production versions of the ute that we’ll see on sale here in 2018.

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