Car Advice

VW-Suzuki start work in January, promising 2009-10 for Suzuki Australia

By Tim Beissmann |

Volkswagen AG and Suzuki Motor Corp will waste no time in their new alliance, beginning work on joint projects after the new year holidays around January 10.

Just a week after signing the deal to give VW a 19.9 percent share of Suzuki, the CEO of Japan’s fourth-largest manufacturer, Osamu Suzuki, said there was an agreement between the brands to produce a competitively priced small car for developing countries.

“We generally understand what we want from each other, through information exchange up to now.

“Actual, detailed execution – with our people going there and their people coming here – will be after January,” he said.

suzuki-cervo-cars-india

Earlier speculation that Suzuki’s Indian branch Maruti was directly involved in talks with VW to make car priced below $6000 was flatly denied by the CEO.

“Suzuki Motor has authority over this, not Maruti.”

Maruti Chairman, RC Bhargava, later clarified his remarks:

“What I have said is, one of the possibilities is that Volkswagen could outsource a small car from us,” he told Reuters.

The announcements came at the Japanese launch of the seventh-generation Alto.

suzuki_alto_4-starancap_001

Increased interior space, an upgraded continuously variable transmission and fuel efficiency gains of 15 percent (down to 4.1 litres/100km) head the changes.

Since its launch in 1979 more than 10 million Altos have been sold, mostly in Japan and India, and the CEO is confident the minicar’s success will continue.

“I think we will add another 10 million units at a faster pace,” Suzuki said.

Suzuki_Alto_1982

The 660cc car is a different vehicle to the global Alto sold in here and Suzuki Australia’s Andrew Ellis confirmed that it is not on the local agenda.

“We’ll never see the Japanese version, it’s just way too small,” he said.

Ellis said the launch of the Alto this year was a highlight for the company in a difficult market.

“It was a tough year, no two ways about it.  But given all that, we’re down around four percent against a market that’s down nine percent, so we’ve done pretty well.

“I think Australia was well positioned so we took advantage of that.

“The government’s 50 percent bonus incentive – that was a good decision.  It will be interesting to see what happens with commercial sales net year with that no longer there.”

2009suzukisx4-040

But on the whole he expects the market in 2010 to be more favourable.

“Early indicators are that it’s coming back.

“I think a slight increase on the numbers we did this year. This year was a consolidating year, so I would be confident of an increase again next year,” he said.

Figures will be helped by mechanical and safety upgrades to the SX4 in February and the arrival of the Kizashi in May, something that Ellis is personally very excited about.

“I saw it at Frankfurt over two years ago and I’ve been waiting for it ever since.”

2010_Suzuki-Kizashi_exterior_Image-056-800

He said it was still too early to talk about pricing, but confirmed that it will be pitched against the Mazda6 and Honda Accord Euro in the medium/large sedan segment.

 

(with Automotive News)


 
  • Shak

    This is going to get Toyota shaking in their boots. One of the worlds best engine manufacturers and one of the worlds best kei car manufacturers spawning a new baby car is a very global effort.

  • Seo

    Lets not forget that Suzuki also now own ~ 2% of VW Group and now have a seat on the board, its not just one way traffic!

    Suzuki still own over 80%, VW is a minor share holder.

    At last VW will learn about making a problem free fully engineered vehicle at long last!

    Also, the REAL reason why this *marriage* has happened is NOT about the cars, but gives VW Group a easy road into motorcycle production and badge-engineering, they want to go after BMW [and the other brands] in the 2 wheel market, also it happens to be a higher volume and higer profit sector than automobiles.

    A smart move by VW really…

  • Jake02

    Bring the Splash here!!!

    And yes, I’m glad some of the world’s smartest car companies are finally working together. This venture will add abit of soul and add abit of reliability and Jap common sense to VW Group car and lift Suzuki’s quality game/make them with German common sense (they’re different types of common sense you see). Fantastic!!!

  • The Real Car Fanatic

    And thus begins the climb to number one, Toyota beware!

  • Frenchie

    I can feel the synergy these car companies are going to bring to the consummer!

  • o

    is it me or does the car in the 2nd pic look like a chevy spark

  • Neo Utopia

    Volkswagen probably needs a way into the Indian Market for their Up! Together with Suzuki’s experience in making small, simple, affordable and reliable cars (much like what Volkswagen once had with their air cooled flat fours) VW will be better positioned for stronger global sales.