Subaru Australia is expecting its much-improved new-generation Impreza sedan and hatch range to achieve twice as many sales in 2017 as the outgoing car did this year.
The dramatic sales growth in the relatively flat small-car segment — still Australia’s largest by sales, at 19 per cent market share — is expected to spearhead Subaru’s drive to pass its all-time local sales record next year, beating 2016’s tally.
The outgoing Impreza will hit about 4800 sales this year (about 1000 of which will be the new model, sold before December 31 with an extended five-year warranty as a sweetener), meaning next year’s expected tally of near 10,000 would return the car to its 2010/11 volumes.
There are many reasons why Subaru Australia is confident that the all-new Impreza will be so successful. As you can read in the review here, the MY17 car has a new platform, new interior, is better value (the $22,400 plus on-road starting price in unchanged) and cheaper to maintain than before.
Subaru’s new small-car sedan and hatch family comes with a number of innovative supplementary features, including an online purchasing option with dealer pickup like the BRZ and STi, longer 12,500km/12-month service intervals, and a presence in new shopping-centre stores and pop-ups.
Under the evolutionary body is the new modular Subaru Global Platform that will underpin all future Subarus out to 2025, with next cabs off the rank being the XV small crossover in June 2017 and the new Forester in early 2018. The benefits are reduced weight, greater torsional strength and a lower centre-of-gravity, helping vehicle dynamics.
There are also new front/rear independent suspension components, a new 2.0-litre engine (with a modest 115kW/196Nm), CVT transmission, familiar permanent 60:40 all-wheel-drive system, a new cabin with more upmarket materials, Apple CarPlay/Android Auto phone mirroring and Subaru’s suite of camera-based EyeSight driver-assist tech.
The volume of vehicles [with EyeSight] will most likely place Subaru ahead of any other brand in terms of bringing this kind of invaluable safety-related technology to a mass market,” said Subaru Australia managing director Colin Christie.
2017 Subaru Impreza pricing (plus on-road costs):
2017 Subaru Impreza mechanicals:
Impreza 2.0i ($22,400 — $22,600)
Impreza 2.0i-L adds ($24,490 — $24,690)
Impreza 2.0i-Premium adds ($26,290 — $26,490)
Impreza 2.0i-Premium adds ($28,990 — $29,190)