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by Tim Beissmann

Kia Motors has recorded a 53.2 percent global sales increase for November, boosted by exponential growth in the Chinese market.

Total sales peaked at 152,826, with China accounting for 29,957, compared to 10,323 in 2008.

Kia Motors President, Hyoung-Keun Lee, was buoyed by positive results in Europe (+43 percent), Korea (+41 percent), North America (+20 percent) and other markets (+34 percent).

“November has proven to be another tremendously successful month for Kia.

“This month we saw growth across all markets and we will seek to continue to satisfy customers with our ongoing rollout of new, stylish and fuel efficient products, including the recently launched Cadenza,” he said.

Cumulatively through the first eleven months of 2009 Kia’s global sales have increased by 17 percent year-on-year to 1,489,204 units.

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The Cerato (also known as Spectra and Forte in overseas markets) has been the highest-selling model with 269,864, while the Rio and Sportage are battling it out for second place on 159,385 and 157,312 respectively.

In Australia Kia’s 2009 sales are down 2.9 percent on last year, resisting much of the industry’s 9.3 percent slump thanks to positive results from the Cerato, Sorento and Sportage.

November sales were up 32.2 percent (against the industry average of 19.9 percent), again spurred on by the Cerato (241 vs 77 in 2008) and the Sportage (255 vs 90).

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The Rio was the only model to lose ground in November, with sales of the entry-level cheapster down 17 percent, and 16.7 percent or 1589 for the year.




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