The Victorian Transport Accident Commission has marked 20 years of road safety campaigns with a disturbing five minute television spot featuring a montage of iconic scenes and images set to REM’s Everybody Hurts.
The first TAC commercial went to air on December 10th 1989 when 776 people were killed on Victorian roads, since then more than 8200 people have lost their lives on the roads in Victoria.
Of those 3740 were drivers, 1872 were passengers, 1500 were pedestrians, 944 were motorcyclists and 238 were cyclists.
Premier John Brumby today reminds all Victorians of their responsibility to drive safely and that reducing road trauma was a community effort.
“These powerful images send a strong message about the devastating effects of road trauma on so many Victorian families,” Mr Brumby said.
Mr Brumby said this year Victoria was on track to record the lowest road toll in history, but so far 274 people have already lost their lives.
“The road toll has reduced dramatically in recent years, but hundreds of families are still losing loved ones on our roads. Thousands more are seriously injured,” Mr Brumby said.
“We need to remain vigilant and take our responsibilities on the roads very seriously.”
As the notorious Christmas road toll period approaches CarAdvice implores all its readers to drive safely and take care on the roads.