Ford Verve – Future Fiesta
August 28, 2007 by Alborz Fallah
Pictures and a video of the new Ford Verve have hit the Net. Ford has a simple aim, produce as many cars as possible on the least amount of platforms as possible.
Alan Mulally, U.S. Ford Motor Co.’s current CEO hopes to follow the same path as the Japanese by limiting resources for new platforms while exploiting global platforms.
The first car to follow the new ethos will be the next-generation Ford Focus, followed closely by the Fusion/Mondeo. Production of the new global Focus is set to start in North America in 2010 or 2011.
Another car which has recently surfaces is the new generation Fiesta (pictured), Ford is referring to the car as the global B-car that will debut in Europe in 2008.
Ignoring the sound, the video above gives a close look at the new Ford Verve concept.
Much like other American manufacturers Ford America has been losing a substantial amount of money in the last few years and one of the biggest problems facing the company has been the level of product complexity, a problem which global platforms can solve.
Ford Australia is set to play a big role in developing the global platform – a task that emphasises the level of expertise and technology present for the blue oval here.
Thankfully, the future Focus, which as Ford recently announced will now be built in Australia, will not be identical to its American brother; styling and tuning will be customized for each region.
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I am not an expert but, I am pretty sure from looking at all the resources in the last few days that this is the new Fiesta and NOT Focus.
Please correct me if I am wrong.
No i think you’re spot on Nate, at least according to autoblog. Besides they already previewed the ‘kinetic design’ focus a few weeks ago on this site. Probably just a typo
^The Fiesta is soon to be replaced and would make sense that this is based on the new one.
Apart from the whale shark mouth grill I like it, what ever it is.
yep its the fiesta not the focus, the next gen focus had pictures released a couple of months ago and although they look similar (brand design philosophy) this verve is much smaller than a focus
Upside down Audi face (:
In one of the videos (not sure if it’s this one posted), the designer specifically says it’s the same size as the current fiesta!!
Oh it’s a different video. The video i’m talking about is the commentary from the designers:
http://www.youtube.com/watch?v.....t%2Dcar%2F
You are all correct guys,
it is the fiesta, I was refering to the Focus for the article and forgot to make the distinction between the pictures and text,
the info is still relevant for the focus, however the picture is of the fiesta,
thanks for pointing it out
COOL
this car is very areo dynamic and looks of it this will be a great hit for the future that unicke look and the style about it say ford
looks very much like the vw scirocco to me. just like ford and vw produced the galaxy/sharan??