Ferrari’s CEO, Sergio Marchionne, has come out saying hybrid technology is the supercar brand’s next step to boosting sales volume, with all cars sold from 2019 to feature hybrid elements.
In a new report by industry journal Automotive News, the boss of the Prancing Horse said the brand could sell more than 10,000 vehicles a year by 2025 – which would require the company to adhere to certain fuel economy and emissions regulations it is currently exempt from, due to its current sub-10,000-unit sales volume.
Ferrari has committed to producing around 8000 cars this year and projects that figure to rise to 9000 by 2019.
Above: Ferrari LaFerrari Aperta
Marchionne added that he expects the company to eclipse the 10,000 sales mark by 2025.
“Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the [annual sales] number could be well in excess of 10,000 cars in 2025,” he said.
Currently, the company’s only model to feature hybridisation is the limited-run LaFerrari coupe and Aperta drop-top hypercars, which team a 6.3-litre V12 with a 120kW electric motor producing combined outputs of 708kW and 900Nm.
Ferrari is also set to expand its range with vehicles that should appeal to a wider demographic, by focusing on characteristics other than the technological prowess.
An example of this is the recently-launched GTC4Lusso T (above), which features four seats and a smaller V8 turbo engine, “designed to be driven everyday”.
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