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Subaru Australia managing director, Nick Senior, has been promoted this week to a new role within the brand’s local distributor, Inchcape. He is succeeded at Subaru Australia by sales and marketing director, Colin Christie.

London-based Inchcape is the Australian importer and distributor for the Subaru brand, owning 90 per cent of the local business. The remaining share is divided between Subaru parent Fuji Heavy Industries (8.0 per cent) and Toyota Tsusho Corporation (2.0 per cent).

Inchcape’s ownership of the Subaru Australia business includes parts distribution and a number of retail/dealer points, including the flagship Subaru Docklands site in Melbourne. The AutoNexus vehicle logistics business is also an Inchcape operation.

Senior, managing director of Subaru Australia since 2005, becomes CEO of Inchcape Australasia this week. The move marks the latest step in a 25-year career within Subaru Australia, which has been operated by Inchcape for more than 40 years.

2016 Subaru Outback 2.51 Premium-82

Christie, as new Subaru Australia managing director, will be the face of the brand at media events (expect interviews in the months ahead) and will report to Senior.

August sales figures for Australia (September numbers due this week) had Subaru at 10th position on the local charts for the month, behind – in ascending order – Kia, Volkswagen, Nissan, Mitsubishi, Hyundai, Ford, Holden, Mazda and Toyota.

The brand was the fifth-best selling in the increasingly important SUV market, behind – again in ascending order – Nissan, Mazda, Mitsubishi and Toyota, and ahead of Hyundai, Holden, Honda, Kia and BMW.

MORE: Subaru news, reviews, comparisons, videos and pricing
MORE: VFACTS – August sales figures




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