The Ford Ranger 4×4 XLS Special Edition will go on sale in Australia next month as the blue oval brand steps up its very achievable mission of overtaking the once-unconquerable Toyota HiLux in the sales race.
The limited-run Ford Ranger XLS Special Edition adds a factory sports bar, 3500kg-capable tow bar, side steps, and bed-and tailgate-liners, equating to a claimed $4900 of extra value when fitting costs are factored in.
The 3.2-litre XLS Special Editions have drive-away prices of $49,990 (manual) and $52,190 (auto), which is $2500 more than the current drive-away price of the MY17 XLS variants.
Ranger 4×4 sales rose more than 40 per cent compared to the same time last year, while taking more than 20 per cent of the 4×4 pick-up segment and beating HiLux 4×4 in monthly sales during July.
Year-to-date, its 17,623 sales (up 37.5 per cent) in the 4×4 segment sit very close to the HiLux with 17,795 (up 18.5 per cent).
“… We expect the Ranger 4×4 XLS Special Edition will help us narrow the gap to Toyota even further, with Ranger 4×4 now only 172 units behind the Hilux 4×4 year-to-date,” said Ford Australia CEO and president Graeme Whickman.
The Ranger was designed and engineered in Australia and, along with Everest SUV, is the centrepiece of Ford’s $2 billion investment in local R&D since 2009. Ford Australia is home to 1100 designers and engineers.