Chrysler gets a new logo, Dodge to follow suit | Car Advice

Car Advice
  • Home
  • »  Chrysler gets a new logo, Dodge to follow suit

Chrysler gets a new logo, Dodge to follow suit

By Matt Brogan |

It’s not everyday that a car manufacturer gets a new badge, but as Chrysler tries to reinvent itself, this new emblem symbolises what will hopefully be a promising fresh start for the American stalwart.

This grainy drawing from the US Patent and Trademark Office depicts a winged logo that draws on the company’s traditional branding.

The original winged Chrysler logo featured a more abstract design, while the logo of the late 90s was more similar to this latest treatment. The winged look was scrapped by Cerberus after it acquired Chrysler from Daimler.

The new logo loses Chrysler’s corporate pentastar and the traditional wax seal with a ribbon. The word ‘Chrysler’ is simply embossed in the middle of the wings.

An official unveiling of the badge is due tomorrow when Dodge is also expected to announce its new logo design.


 
  • Jazrod

    I thought Chrysler were ditching the wings, and sticking with a modernised version of of their “Corporate Pentastar”?
    Regardless, this is a nice badge!

  • D

    Looks very Aston Martin like

    • DGS

      That was my first impression too.

  • Safety Frist

    I wouldn’t get to excited, as the leaked reports comming from Sergio’s pending announcements are that Chrylser, Dodge and Ram will be American Domestic market only, with Jeep being the only international brand name at a reduced model line up….

  • John

    What a shame we wont get the awsome PT cruisers or the sebring or whatever that disastor was called.

  • Jon Leong

    I quite like it…

    Very Buzz Lightyear.

    • Jon Leong

      I also found gout that the Chrysler LLC (group) and Chrysler (Brand) have different logos. The group has a Pentastar logo with words underneath, where as the Brand one (which goes on the grill and the steering wheel) is a “wax seal” with wings. Which one are they changing?? or are they changing both??

  • DE

    NEWSFLASH: GM TO KEEP OPEL

    Is it april 1st somewhere in the world?

  • Richo

    Aston Martin must be piiiiiiiiiiiiiiisssseeeeddddddd……..

  • http://www.carz.com/blog/ CarZ

    Uh oh! This definitely looks VERY Aston Martin like! I’d love to see what Aston Martin’s reaction is to this one. I agree Chrysler needs to get away from it’s old emblem but, this move is quite interesting.

  • http://www.allogarage.fr/constructeurs/Chrysler.html Allogarage

    Simplier and smarter, I like this new logo!