Chrysler gets a new logo, Dodge to follow suit
November 4, 2009 by Matt Brogan
It’s not everyday that a car manufacturer gets a new badge, but as Chrysler tries to reinvent itself, this new emblem symbolises what will hopefully be a promising fresh start for the American stalwart.
This grainy drawing from the US Patent and Trademark Office depicts a winged logo that draws on the company’s traditional branding.
The original winged Chrysler logo featured a more abstract design, while the logo of the late 90s was more similar to this latest treatment. The winged look was scrapped by Cerberus after it acquired Chrysler from Daimler.
The new logo loses Chrysler’s corporate pentastar and the traditional wax seal with a ribbon. The word ‘Chrysler’ is simply embossed in the middle of the wings.
An official unveiling of the badge is due tomorrow when Dodge is also expected to announce its new logo design.
Print it: 
I thought Chrysler were ditching the wings, and sticking with a modernised version of of their “Corporate Pentastar”?
Regardless, this is a nice badge!
Looks very Aston Martin like
That was my first impression too.
I wouldn’t get to excited, as the leaked reports comming from Sergio’s pending announcements are that Chrylser, Dodge and Ram will be American Domestic market only, with Jeep being the only international brand name at a reduced model line up….
What a shame we wont get the awsome PT cruisers or the sebring or whatever that disastor was called.
I quite like it…
Very Buzz Lightyear.
I also found gout that the Chrysler LLC (group) and Chrysler (Brand) have different logos. The group has a Pentastar logo with words underneath, where as the Brand one (which goes on the grill and the steering wheel) is a “wax seal” with wings. Which one are they changing?? or are they changing both??
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Is it april 1st somewhere in the world?
Aston Martin must be piiiiiiiiiiiiiiisssseeeeddddddd……..
Uh oh! This definitely looks VERY Aston Martin like! I’d love to see what Aston Martin’s reaction is to this one. I agree Chrysler needs to get away from it’s old emblem but, this move is quite interesting.
Simplier and smarter, I like this new logo!