UPDATE, August 15: Mercedes-Benz has released a second teaser, this time previewing the front-end styling. This article has been updated to reflect the latest release.
UPDATE, August 17: A short new video teaser has revealed that the big coupe will feature a gullwing door design, a look for which the Mercedes brand is famous. See the video above.
Mercedes-Benz has handed down a second teaser image of its impossibly long, ultra-luxury Vision Mercedes-Maybach 6 coupe ahead of an expected debut next week at the Pebble Beach Concours d’Elegance.
Showgoers got their first preview of the new concept when a teaser of the big coupe’s profile appeared on the company’s social media profiles, with the line “Hot & Cool – almost six metres of ultimate luxury”.
Today’s teaser reveals that Mercedes-Benz definitely won’t be using this concept to push a new look for the Maybach brand, with a largely standard-fare grille design flanked by high-set and ultra-slender LED headlights.
According to reports out of the US, the company has an announcement scheduled for 5.30pm on Thursday, August 18 (local time) at the Pebble Beach event. It’s likely that the Maybach coupe concept will be unveiled then.
At this stage we know very little about the concept, and playing with brightness and contrast levels of the supplied teaser photo reveals nothing new.
Compared to the S-Class coupe (above), the company’s largest production coupe, the Maybach concept will be almost a metre longer from head to tail, and space utilisation is clearly not a priority with this car.
The crazy-long bonnet might house a V12 motor or something even more extravagant, although an electric drivetrain of some description is also a possibility.
It’s also unknown if Mercedes-Benz has any intentions of bringing this Maybach coupe into production, even in a limited form.
Even if it remains purely a concept, the coupe could help the company raise awareness about the Maybach sub-brand.
Before this new concept, the Maybach badge’s last wild concept was the Exelero (above), revealed in 2005, in Berlin. The one-off Exelero was famously purchased in 2011 by rap artist Birdman for an astonishing US$8 million.
Maybach was initially revived in 1997 for a super-luxury sedan designed to take on Rolls-Royce and Bentley. The standalone brand was shuttered in 2012, however, with its failure due to a combination of factors – including a lack of brand awareness, the Asian financial crisis, and too much outward similarity to the S-Class it was based on.
In 2015, Mercedes-Benz resuscitated the brand one more time, this time applying the Mercedes-Maybach name to a super-stretched version of the S-Class.