Nissan takes on the Germans
August 14, 2007 by Alborz Fallah
With the new Nissan Skyline GT-R (the skyline name may or may not remain depending on different regions) nearly ready to take on the best from Porsche, Nissan today announced plans to import its Luxury brand, Infiniti, to Germany.
The aim is to follow Toyota’s footsteps with Lexus and compete with Audi, BMW, and Mercedes, but so far the Japanese manufacturer is humble about its plans.
The idea is to create a dealership network with an exceptional atmosphere and excellent service to shame the German manufacturers who have been known for their poor customer service skills in Germany.
Showing just how much Nissan has learnt from Toyota, there are no plans to sell Infiniti vehicles alongside Nissan’s. Nissan intends to keep the two brands miles apart to create that separation of exclusivity and prestige.
The question now remains, will Infiniti share the same initial rejection that Lexus felt “Just another Nissan?” The new Luxury brand will go on sale in Germany in the fourth quarter of 2008.
Nissan Australia imported the Nissan Infiniti vehicle from mid 1993 to 1997, the top of the range Nissan was priced at over $145,000 and failed to make an impact, used examples of the car can be found for around $8,000 privately, a depreciation of around $13,000 a year!
Is Nissan planning an Australian comeback for the Infiniti brand in the near future? We contacted Nissan to find out. More as we know.
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