Australia’s increasingly crowded market for oversized American pick-ups is about to get a little busier, with a new player receiving the coveted full volume government certification to import, convert and distribute.
Shogun Conversions, which has a base in NSW but converts trucks in the Philippines, now has full volume certification for the Chevrolet Silverado 2500 and GMC Sierra 2500 and 3500. This means it meets all ADR requirements — including passing crash simulation tests — and can now bring in an unlimited number of units.
Shogun also claims to be in the final stages of approval for the Ram 2500 and 3500 models and the Ford F-Series 250 and 350 Super Duty.
This will make it a rival for Queensland’s Performax, which converts a range of Chevy, GMC, Ford, Dodge and Toyota trucks in Australia, and the Walkinshaw/Ateco joint-venture, American Special Vehicles, which converts Ram trucks in Melbourne.
Big trucks from those brands typically retail new for between $140k and $160k. Given Shogun’s US-made trucks are to be converted in the Philippines where labour is cheap, there’s a chance its products may undercut the Australian-made rivals. Shogun’s factory there has 200 staff.
The converted vehicles will be marketed through the Shogun Conversions dealer network of agents all over Australia, the company claims.
Above: American Special Vehicles Ram 2500 pictured
Shogun also has a partnership arrangement with Australian Industrial Vehicles, established recently, to supply trucks to mining, engineering, heavy industry and large agricultural operations Australia-wide.
We’ve contacted Shogun Conversions regarding specific launch timing, potential pricing and the scope of its dealer/service network. Stay tuned.