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by Matt Brogan

Hyundai’s 2009 Sustainability Report prioritises the firm’s goal to become the world’s greenest automotive company by 2015.

Sustainable environmental management is the motivation behind this goal and Hyundai says it is comitted to becoming an environmental leader in the auto industry and to make the brand a technological leader.

Hyundai will begin with the reduction of emissions and more fuel-efficient cars. They want to be the first manufacturer to have an avarage fuel consumption of 6.7L/100km by 2015 across their entire fleet, beating the US and Canada by five years.

Hyundai were pioneers in 1995 to becom the first manufacturer in South Korea to initiate an environmental management system. Then in June 2003 they created an environmental management philosophy and global environmental policy.

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Hyundai now have a production environment management system which addresses environmental hazards. This system tracks all the greenhouse gases produced, air and water pollutants, how much water was used and manages hazardous chemicals. This information will help them improve production to become more environmentally friendly.

These improvements will then be incorporated throughout all of Hyundai’s manufacturing facilities around the world thus increasing its ability to improve environmental performance.

The report – titled “The Road to Sustainability” – also gives readers the the chance to see Hyundai’s progress on its environmental activities and shows where it began to make improvements. This shows us that Hyundai wants to be more environmentally aware and responsible in addition to remaining a profitable business.

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Hyundai want to improve the quality of its product and brand management which in turn will improve its global competitiveness and increase its overall result.

Blue Drive is Hyundai’s plan to meet the customers and shareholders low-carbon green growth requirements. The cars will maintain performance, safety and conveniance and as a bonus will consume less fuel and produce less c02.

At the recent Frankfurt Motor Show Hyundai had a Blue Drive Zone where they displayed four production and concept cars. “Blue Drive™” is the name for Hyundai’s plan to develop low-carbon, fuel-efficient vehicles which will lower the consumption of fuel and reduce C02 emissions.

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ix-Metro was one such concept on display which embodied Hyundai’s daring new CUV architecture with Hybrid Electric technology and producing just 80g/km of C02. The i10 Electric, also on display at Frankfurt, has a range of up to 160km and a top speed of 130km/h.

The Elantra LPI Hybrid, the world’s first hybrid vehicle to be powered by LPG, was also in the Blue Drive Zone accompanied by the Blue Will Plug-In Hybrid Electric concept car. These cars symbolise Hyundai’s determination to open up the Blue Drive era.

The Huyandai i30 CRDi has already been named Eco car of the year both in the wagon version and the hatch. The Hyundai i30 CRDi will be participating in the Global Green Challenge crossing Australia from Darwin to Adelaide; also competing is the new 2010 Santa Fe.




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