Record Month for BT-50
August 3, 2007 by George Skentzos
Mazda’s light commercial truck, the BT-50, continues to gain sales and market share, selling a July record 1095 last month, according to VFACTS figures.
Crowned Ute of the Year by Australian 4WD Monthly magazine, the BT-50 has now become Mazda’s second best selling vehicle for the second month in a row proving that its combination of powerful and refined diesel engines, sharp dynamics, car-like interior and load carrying capacity have delivered some much needed Zoom-Zoom to the light commercial market.
Record breaking June sales of 1104 units have lifted Mazda’s share in the light commercial market to 5.8 percent, an improvement of 0.9 percent of the same period last year.
To the end of July Mazda’s commercial ute sales have jumped 25.6 per cent over 2006, reaching 6044 vehicles.
With the help of the BT-50’s impressive sales, Mazda has become Australia’s top selling full-line importer and the company’s year-to-date sales have now reached 45,568, an increase of 7859 or 20.8 per cent on the same period last year.
Doug Dickson, managing director of Mazda Australia, said:
“The success of the BT-50 has given Mazda a significant boost in the light commercial market and it’s pleasing to see that our brand DNA – Stylish, Insightful and Spirited – is just as relevant in the ute segment as it is in the passenger car market.”
Mazda Australia expects to sell a record 70,000 vehicles this year.
Tags: Mazda BT-50
I am bit confused about this article. Mazda BT50 has been having reasonable level of sales, but it doesn’t dominate the segment. This segment has always been dominated by the Hilux.
June 2007 UTE Sales
Toyota Hilux 4249
Mitsubishi Triton 2386
Nissan Navara 2084
Holden Rodeo 1917
Mazda BT-50 1097
Ford Ranger 1013
It’s funny how Mazda BT-50 gets more sales than the Ford Ranger, when they’re the EXACT SAME car!!!
Bad luck for the Ford brand!
It’s funny how Mazda BT-50 gets more sales than the Ford Ranger, when they’re the EXACT SAME car!!!
Bad luck for the Ford brand!
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Ford dont do deals, besides who wants to drive around in a “FORD”
F-O
I would suggest that there is record sales for mazdas own B series vehicle, not top selling amongst it’s competition.
the article explains it all, why so hard to understand?
It says nothing about being the top selling light commercial vehicle in it’s class…
The BT-50 is a better looking ute than its inferior cousin the Ranger and with a sharper pen the $$$’s have shown that. Its great for Mazda as the old Bravo was getting long in the tooth but was a great workhorse (I have one 4×4) and its bulletproof. We all know that it would be hard to take the crown from the Lolux but the other manufactures are getting closer. Just think if there was no Ranger the sales would be even higher for the BT-50 and Mazda doesn’t even play the Government circus.
Well done Mazda and keep up the good work.
do you all realise that Ford own Mazda? So in effect every Mazda sold is money for Ford.
Owns part of Mazda… !!
Majority holder of Mazda…!!
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Ford dont do deals, besides who wants to drive around in a “FORD”
F-O
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Plenty of people do.If you don’t that’s fine.
And not to mention the fact that BT-50 (a great looking ute) is only 84 units better than Ranger, it’s hardly a massive difference.
ford only owns 30% of mazda,mazda also had the major input into design