Mazda’s light commercial truck, the BT-50, continues to gain sales and market share, selling a July record 1095 last month, according to VFACTS figures.
Crowned Ute of the Year by Australian 4WD Monthly magazine, the BT-50 has now become Mazda’s second best selling vehicle for the second month in a row proving that its combination of powerful and refined diesel engines, sharp dynamics, car-like interior and load carrying capacity have delivered some much needed Zoom-Zoom to the light commercial market.
Record breaking June sales of 1104 units have lifted Mazda’s share in the light commercial market to 5.8 percent, an improvement of 0.9 percent of the same period last year.
To the end of July Mazda’s commercial ute sales have jumped 25.6 per cent over 2006, reaching 6044 vehicles.
With the help of the BT-50’s impressive sales, Mazda has become Australia’s top selling full-line importer and the company’s year-to-date sales have now reached 45,568, an increase of 7859 or 20.8 per cent on the same period last year.
Doug Dickson, managing director of Mazda Australia, said:
“The success of the BT-50 has given Mazda a significant boost in the light commercial market and it’s pleasing to see that our brand DNA – Stylish, Insightful and Spirited – is just as relevant in the ute segment as it is in the passenger car market.”
Mazda Australia expects to sell a record 70,000 vehicles this year.