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by George Skentzos

Almost two years after it first made its debut as a concept at the Detroit Motor Show, Land Rover has today confirmed the a production version of its exciting LRX concept car will be built.

The production LRX will join the Range Rover line-up in 2011 as the smallest, lightest and most efficient vehicle the company has ever produced.

With the help of a grant offer from the UK government worth A$57.4 million, the new model will be built at the multi award-winning plant in Halewood, on Merseyside and will be sold in over 100 countries around the world.

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Phil Popham, managing director of Land Rover said: “The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned.”

The decision to build the LRX would have been an easy one for Land Rover with the company today also announcing a new business plan designed to increase its global competitiveness significantly, drive growth and sustained profitability, and respond to the challenges of climate change.

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“Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations.” Phil added.

A hybrid variant has been all but confirmed, with an all-electric model also a strong possibility with the brand aiming to significantly reduce fuel consumption and carbon emissions.

Its design will remain virtually identical to the concept, with Land Rover design director, Gerry McGovern, adding that it would include the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.




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