Aston Martin is planning on following up on the just launched DB11 with a further six new vehicles over the next six years.
At the 2016 Geneva motor show, Andy Palmer, Aston Martin’s CEO, told Auto Express about the company’s ‘Second Century Plan’ in which the Gaydon-based marque will “reveal seven separate model lines over seven years under the two brands, Aston Martin and Lagonda”.
Above: The new Aston Martin DB11.
Under Palmer’s leadership since late 2014, Aston Martin has in recent years secured 500 million pounds ($970 million) of funding from existing shareholders, as well as over 200 million pounds ($390 million) in other investment.
With these pots of cash in the bank, funding is secure for the development and roll out of the first four cars of its current plan: the just unveiled DB11, the next-generation of the smaller Vantage, the top-end Vanquish, and the fully electric DBX crossover.
The production DBX is said to be heavily influenced by last year’s DBX concept. Last month, Aston Martin confirmed that it will build the DBX crossover at an all new plant in southern Wales.
Above: 2015 Aston Martin DBX concept.
The CEO noted that “this industry requires a cadence of cars, so ultimately the money we’ve raised not only gives us the next four cars, but the freedom to invest in the three models after that”.
Once the current cycle of seven cars is out the door, the company will copy and paste the process for the following generation.
In his interview, Palmer didn’t state on the record what the other three cars in company’s ‘Second Century Plan’ would be. In February Aston Martin signed a deal with Chinese electronics firm LeEco to jointly develop an EV based on the RapidE concept.
In an echo of Ferrari’s former policy, the company will restrict itself to a maximum output of 7000 cars per year, enough for Aston Martin to be profitable and sustainable, but without endangering its exclusivity.
Palmer told the British magazine that Aston Martin has no plans to introduce a model that would slot in underneath the next-generation Vantage.