The iconic Subaru Outback model passed 100,000 lifetime sales in Australia over the course of February.
Last month’s monthly figure of 869 sales took the cumulative Outback tally to 100,012 here since 1996. That’s a sizeable ‘car park’, to use industry vernacular.
Subaru Outback sales have hit sixth gear since the end of 2014 in particular, when the latest-generation model launched.
“Staggering is the fact that almost 13 per cent of the total sales have come in the last 14 months,” said Subaru Australia managing director Nick Senior.
The big price cuts and excellent packaging/specifications of the latest model — facelifted just last week — yielded immediate sales increases. Its sales grew an amazing 350 per cent last year to 10,927 units, enough for 9.3 per cent market share in the highly diverse Large SUV segment.
That share has increased to 9.6 per cent in 2016 so far.
Subaru’s SUV success was also underlined by sales of 1051 Foresters in February, up 124.6 per cent on the same month last year. At the other end of the range, Subaru sports car sales remained strong, with the WRX totalling 280 in February, up 14.8 per cent.
Total Subaru sales of 3538 in February were up 9.8 per cent for the month, giving the brand 3.7 per cent market share.