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Peugeot Australia’s distributor has announced a sharp pricing and aftersales campaign for the month of March to stimulate sales.

Headlining the campaign is the Peugeot 308 Access hatch which will go for $22,990 drive-away with a free automatic transmission thrown in — which is the gearbox everyone buys anyway. This is a saving of about $2500.

Standard features include a 96kW turbo-petrol drivetrain, six airbags, Bluetooth and USB connectivity, LED daytime running lights, cruise control with electronic speed limiter, power windows and a cooled glovebox.

Meanwhile the Peugeot 2008 Active (four-speed) automatic will be sold through March for $25,990 drive-away — a saving of about $3000.

Standard features include a petrol 1.6-litre four-cylinder engine, 7.0-inch full-colour touchscreen, reverse-view camera, six airbags, Bluetooth and USB connectivity, 16-inch alloy wheels, LED daytime running lights, cruise control with electronic speed limiter and power windows.

Rounding out the March offer is the (Mitsubishi ASX-based) Peugeot 4008 Active 2WD SUV featuring a drive-away price of $29,990, again with a free upgrade to a six-speed automatic transmission. This is a saving of about $4000.

Standard equipment includes 18-inch alloys, a chrome highlight pack, seven airbags, full colour touchscreen audio with reverse-view camera and rear parking sensors, cruise control, keyless entry and start, Bluetooth and USB connectivity, climate control, rain sensing wipers and automatic headlights.

In addition, the three cars mentioned, as well as the 2008 Allure and Outdoor, all come with a five-year/100,000km warranty, bringing it closer to sister brand Citroen’s six-year warranty.

Peugeot Australia importer Sime Darby will no doubt hope that this strong March deal will bolster its sales, which are down this year by 20 per cent. The 308 and 4008 are both down double digits.




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