Kia introduces ‘Eco-Dynamics’ sub-brand
September 17, 2009 by Matt Brogan
The Frankfurt Motor Show will mark the world premiere of Kia’s new ‘EcoDynamics’ sub-brand – the name that will be applied to the most eco-friendly cars within each Kia model range.
The sub-brand will feature only those cars that possess innovative fuel-stretching and emissions-cutting technologies as they are progressively introduced.
The EcoDynamics vehicles at the show will be equipped with Start/Stop (ISG) to automatically switch off and then restart the engine in congested city driving, an engine-power saving alternator management system, a gear-shift up/down indicator to encourage an economical driving style and low rolling resistance Michelin tyres.
Those vehicles include the Cerato (Forte) LPI hybrid, the cee’d petrol-electric hybrid and the Kia Sorento twin-turbo diesel hybrid.
Future EcoDynamics vehicles will also feature additional CO2 and pollutant reducing technologies such as streamlined body parts, alternative fuel capabilities, high-efficiency transmissions and hybrid, electric or fuel-cell powertrains.
“The introduction of the EcoDynamics badge will enable our customers to quickly and easily identify the most efficient models in Kia’s broad spectrum of products,” explained Mr Soon-Nam Lee, Director of Overseas Marketing Group, Kia Motors Corporation.
“To highlight these models in Europe, the usual engine size or engine type badges will be deleted from the vehicle’s tailgate or boot lid and replaced by the new EcoDynamics legend.
“Within each model line-up, we are planning to apply the new badge only to the most eco-friendly versions or to those achieving significant fuel consumption and emission reductions – compared with earlier models.”
While delivering significant environmental benefits, Kia’s EcoDynamics vehicles will retain a sporty design, fun-to-drive performance and a strong appeal for the young-at-heart.
Print it: 
Here we go…
The Koreans are at it again.
Watch out Toyota!!!!
great looking and innovative. LPG Hybrids and twin turbo diesel hybrids…….would love to know the stats for power vs economy!
Australia will see these when?
Yes, because Eco Dynamics doesn’t sound a thing like Efficient Dynamics.
Does it matter? After all the goal is the same, creating cheaper to run cars with less impact on the environment and resources. I think that is what really matters at the moment.
Exactly Alex. What Matters is that a car company that doesnt price its cars like their made of platinum, is giving us alternative routes to saving the planet and not just a bland mobile form the cardigan brigade. If Kia can bring the Cerato Koup here with a bit more power and that LPG enigne then it’ll be a hit.
Twin turbo Sorento…drool…
Too bad it’s gone soft…
I like the look of the Ceed, much better looking than what Kia Australia is offering at the moment. I think there should be Eco models for all demographics, we should all support more equality and our chosen car brands to further develop more efficient personal transport, it will keep research and development healthy as well to send us into the lower carbon future.