Australian demand for the yet-to-be-launched BMW M2 super-coupe is so strong that the company’s local arm is already talking to the factory about getting a bigger share of global production for its first year.
In fact, there’s the very real chance that Australia’s entire 2016 allocation of the newest and smallest BMW M car will be sold out before the car’s April launch — the same thing Ford faced with the Mustang.
Thus, BMW Australia managing director Marc Werner told us this week he had one message for prospective BMW M2 buyers who hadn’t placed an order yet: get in fast.
“When initial pictures were available, not only were our existing customers more than thrilled, but also our internal organisation. I personally believe we will be sold out very very quickly,” he said.
Will you be sold out for 2016 before the April launch rolls around, we asked?
“Maybe… Response is overwhelming. At the same time we are in discussion with plants to allocate further quotas for the Australian market,” he said.
The smallest entrant in the BMW M range, and the cheapest-ever in relative terms, will help drive BMW M sales across the board to new levels in 2016 when it launches here, Werner predicted.
BMW M sold more than 1000 cars here last year — compared to an amazing 4000 for rival Mercedes-AMG and its wider range — sufficient to put BMW Australia in the global top five in terms of M sales percentage.
The 273kW/465Nm 3.0-litre inline six-powered BMW M2 will kick off at a borderline bargain $89,900 plus on-roads for the six-speed manual Pure spec, and $98,900 for the M2 with DCT auto.
For some context, a claimed 0-100km/h sprint ability of 4.3 seconds with the dual-clutch makes the M2 just two tenths of a second slower to triple figures than the M4 that costs about $51,000 more.