Lamborghini smashes global sales record, prepares to hire 500 new staff to make Urus

The figure represents a fairly staggering 28 per cent sales increase over 2014, from its network of 135 dealers in 50 countries. The figure is also 2.5 times higher than what the company managed in 2010.

Naturally it’s the Huracan that is driving this growth. Sales figures in the first 18 months after market introduction were up by 70 per cent compared to its predecessor, the Gallardo, in the same period after market launch.

But it’s not just this ‘entry’ model that’s kicking goals. Deliveries to customers of the V12 Aventador LP 700-4, in both coupé and roadster version, and the new Aventador LP 750-4 Superveloce, totalled 1003 units.

The fact that one-third of Lambo's sales remain of the Aventador must be heartening to purists.

“We increased sales in all our major regions with new sales records in America and Asia Pacific,” said Automobili Lamborghini S.p.A. president and CEO Stephan Winkelmann.

“Our biggest markets are the USA and Greater China. They are followed by Japan, UK, the Middle East and Germany, each of them registering considerable growth in 2015.”

Australia was no exception to this sales explosion. According to VFACTS, 84 Lamborghinis found homes here last year, up three-fold from the 27 delivered the year before.

Of course, the 3000 mark is just the beginning for Lamborghini. In May 2015, production was confirmed of the new Lamborghini Super SUV in Sant’Agata Bolognese.

The Urus (concept pictured above) launches in 2018 as Lamborghini’s third model. It will be charged with “delivering additional growth and significant opportunities across the marque”. Lambo will invest hundreds of millions of Euros into it and hire 500 additional employees to make it.

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