Nissan Tiida not so sexy
16 May, 2006
36 Comments 
The Nissan Tiida is not doing that well. Lets face it, its called Tiida! And it has the chick from Sex & The City doing the ads, this alone rules out any single male who values their dignity from buying it, AND, did I mention its called Tiida? Nissan Australia has only sold 1463 Tiidas in the first three months of this year compared with the 4566 Pulsar sales in the same period last year and only now have Nissan realised that perhaps Tiida’s advertising campaign wasn’t the smartest. I can understand that Nissan are trying to target the Tiida at the late 20 early 30 year old females, but maybe they forgot that males also buy cars? It might have been this continuous industry perception that women are now the new driving force behind car purchases. Yes, this is shown to be true in most cases.
Statistics say women buy more than 50 per cent of new cars and 85 per cent of buying decisions are made or influenced by women. CarsGuide
85%? I guess that should explain the alarming number of 4WDs being driven around in suburbia these days. Nevertheless, when you aim a car directly at a specific gender, perhaps the males in the household will have alarm bells going off when the name Tiida comes into question. Tiida? Imagine if the guys saw me in that! Might as well drive a Rio, that sounds manlier.
“Tiida hasn’t quite got the traction we thought it would have at this stage. Awareness is still the main issue. We’re looking at plans on how we improve that awareness. Our creative executions are getting the cut-through: research indicates the word is getting out. We have a steady, gradual incline with Tiida. We’d like to see it sharper, but it is moving.” Ross Booth, Nissan Australia’s new general manager of marketing and public relations.
Hasn’t quite got the traction? That’s a nice way of saying it. I remember a few weeks back they had the Tiida cars driving in and around Brisbane with massive Tiida marks all over them in case you thought they were something a little more manly. Is it the name? Its hard to say, but I think it has a bit to do with it. Nissan doesn’t seem to think so:
“We have no issues with the name `Tiida’. No one is rejecting that,”
You know what Ross? I am rejecting it. No one? What a big claim. Not one single person is rejecting the name! I am happy to say I want to be the first one to reject it. Yes, I am rejecting Tiida as a car name. If they wanted a car name that was sexy and maybe a little feminine maybe they should have thought a little harder about the name.
Location: Home / Car News / ...
Rate Post: 
(12 votes, average: 1.75 out of 5)
Loading ...
-
Print it:
July 24th, 2006 at 3:28 pm
Just get used to it.I am old enough to remember when Volkswagen went from Beetle to Golf and there were no problems there back in those days..People will get used to it with time.I have no issues with the name.Sure lots of people would have preferred Nissan stick with the Pulsar name but It is time to move on.
(Report)
October 11th, 2006 at 12:55 pm
I own a black with blue glitter, Nissan Tiida with beige interior. Yes i am a female and i am 21yrs old. I think it is a great car. It beats any Hyundai’s. Yes I admit it is not a Holden or Ford but it is cheap on petrol and nice to drive. It is the same shape as a peugeot 307. I have seen men driving Tiida’s. I think personally it is a girls car, men should drive holdens or fords.
(Report)
November 10th, 2006 at 9:22 pm
I’ve driven one and it’s a good car that missed by a mile. No sash centre rear seatbelt and drum brakes on the back ? The front styling is hideous although the rest does look good - though the sedan has to be the worst looking car I’ve ever seen this side of an Echo sedan. Tiida ? What kind of a name is that ! I think Nissan’s marketing research division needs some serious help on this one.
(Report)
March 16th, 2007 at 3:38 pm
I purchased a Tiida in December 2006 I was happy with it initially however as the first service became due I noticed the auto up on the driver window stalled. When was in for service they reset it without investigation, two more trips back with no answers I had been resetting it myself on average every day. The fourth attempt to have it rectified the dealership replaced the part without giving me a conclusion to what was causing it.. I have had to reset it since so seems problem not rectifited as yet. Curious if anyone else out there with same problem, ???
(Report)
April 28th, 2007 at 2:47 pm
Hi my girlfriend owns a nissan tiida and is quite happy with it but has noticed 2 rattles coming from the passenger seat and rear seat only when they’re not being sat on…..has any1 else noticed this and is it a common fault that could be fixed?
(Report)
May 2nd, 2007 at 6:02 pm
i have a tiida ‘q’ it also rattles in the passenger seat. lots of rattles on not so good roads.
(Report)
May 11th, 2007 at 11:38 am
Thanks for the reply Fred have u taken it back to be replaced or repaired?
(Report)
May 13th, 2007 at 2:34 pm
I too own a Nissan Tiida Q, I bought it in October 2006, so far I’ve had trouble with the automatic up on the drivers window, after it’s first service I noticed the carpet clip on the passenger side door is broken as is one of the dashboard clips. This is still not fixed after it’s 2nd service. I enjoy driving it however I’m starting to feel like this purchase was one of the worst.
The dealer will not give me a straight answer and makes me feel like it is all my fault that these things are wrong.
(Report)
June 8th, 2007 at 11:54 pm
I wish I had known that about that chick from Sex and The City Doing The Commercials at the time before I bought Mine to replace a 2002 Mazda Astina.This is a Sex and the City Car with a Sex and the City Name.Men Do Yourself a Favour and don’t make the same mistake I did due to the size of my garage.
(Report)
June 11th, 2007 at 9:16 pm
In regards to the auto up function not working I have changed dealerships I am going through and they have informed me that Nissan have the same problem across the board. I have written to Nissan Australia with no reply and as have the dealership I am using for servicing. No answer to the problem as yet…
(Report)
June 11th, 2007 at 9:51 pm
Well yes it really is a girls car but not the car you want if you need satisfaction …………..apparently!!!!!! No yes… yes…. yes ….here !
(Report)
September 13th, 2007 at 4:30 pm
My girlfriend has a 06 Tiida & its a great car to drive..heaps of power on tap, a 1.8 with a 6 speed (double overdrive) manual box..it flies. Very comfortable & enjoyable car to drive. Who gives a toss about the tv ads..this is a great vehicle
(Report)
September 14th, 2007 at 5:41 am
In response to the auto up susan I too have a nov 06 model and just noticed the stalling on this feature. I’m off to the dealer as well.
(Report)
September 17th, 2007 at 11:58 am
The only downside on the ST model for anyone that wants to fit factory fog lights, there is no wiring on this model for them. It can be done tho for anyone who knows anything about auto electrics..Nissan put the rest of the system & mountings in place just forgot about the wiring! Apparently its on all other models for anyone interested.
(Report)
October 2nd, 2007 at 2:29 pm
hi i bought a 2007 tiida hatch on Australia Day and have just put my first 10,000 in the clock. i have had NO problems. my only complaint is 1st is too low and the sep to second is too high. so it wont take off in second even when i go slow over speed humps. and 1st is so low that i have to change gears before the next hump…
as for the name and remarks about it being a girls car. i have lowered it with pedders heavy springs installed some chrome 18′ mags at et40 offset. and run 215-18-40 tyres and there are no rubs or problems. and it looks HOT. soon it will get an impul body kit and two wide racing stripes down the centre..
a spots exhust and a pod filter are waiting to go on. these are cheep mods to make this a sss tiida seeing how the sss pulsar is history..
(Report)
October 3rd, 2007 at 10:26 pm
I have a 06 tiida and so far i love it. It’s a great little car with lots of room for the back seat drivers. It is going to get a full exhaust change. 18″ mags are next with lo prof tyres. Cheap to run. No complain as yet.
No rattle no annoying noise. Ads?. .never seen them before buying it and happy with car:)
(Report)
October 27th, 2007 at 4:22 pm
Hi Im 25 yrs old female I brought a Tiida and its a fantastic car the only car with lots of room. I did my homework before buying the Tiida and it was love at first sight =D
I even upgraded mine to look sporty it cost more but it was worth it, so much that I even get the men liking it.
Mine has never had a problem if you do your homework you will see that the Tiida is a very good car.
I LOVE MY TIIDA =)
(Report)
November 3rd, 2007 at 9:01 pm
I own an 06 Tiida Q and will admit I was given a fair serving of “you brought a girlie car, You drive a girls car, its marketed for women” and the list goes on. But I’m happy with it. I have however noticed my auto up has stopped working and will be fixed when it goes in for its service.
I have added 18’s but have not lowered it yet. I will eventually put on a bodykit exhaust and suspension mods and an aftermarket sound system (not that there is anything wrong with the stock unit).
I’m happy with the car
(Report)
November 15th, 2007 at 5:45 pm
Im planning to get a nissan tiida. How fuel efficient is nissan tiida? oh average how much would it cost me for a one fill one full tank? thanks
(Report)
December 9th, 2007 at 9:32 pm
Just bought my wife a TIIDA STL. After looking around for a car that has space, good economy and safety rating, this is perhaps a very good value for money. The rear passenger space is as good as a Honda CRV or a Toyota Camry. So basically I saved more than $10K for not buying a family sedan instead. Overall the car is ordinary. You need to brush it up with accessories, its cheap anyway.
(Report)
January 28th, 2008 at 3:13 pm
hi which is safer for an 18 year old driver a four year old nissan xtrail or a newish tiida? can anyone help?
(Report)
March 12th, 2008 at 8:10 am
Hi, i’m confused between the nissan tiida and the toyota yaris (both sedan type), if anyone can give me a guide to a any website for comparison?
(Report)
March 31st, 2008 at 7:45 pm
Well, i just bought a tiida st-l sedan 2008, after my 1999 pulsar sss was wiped out by a F***king truck, well that’s another story. The cars are not the same. Heeps of room inside and plenty under the bonnet with the 1.8lt. 6th gear is the best. Very solid car. NO problems with windows sorry.
(Report)
April 9th, 2008 at 11:12 pm
Hi, just bought the Tiida Q 2008, cosmic black- added tinted windows, mats…..so far so good.
I like that it is roomy for the rear passengers.
My last car was a ‘00 Subaru Outback - also written off by a semi-trailer truck…(this cars fuel economical….smooth, light and fun to drive….happy buyer !).
(Report)
April 9th, 2008 at 11:36 pm
The problem with the Tiida is that it sits on a no man’s land. It’s too big to fight Mazda 2 and company, yet not worthy enough to challenge Corolla and the like. Upon replacing the Pulsar, it was a hit or miss thing, and it looks like they missed. It’s a tall, dorky looking car.
(Report)
May 1st, 2008 at 9:30 pm
My wife and I bought a tiida in August ‘07. Wondering if anyone else has had similar problems? We took the car for a weekend away about four hours drive each way. We both were a little worried about a quite annoying whining sound resonating through the car when we were just cruising (Worst at 70KM/H). When we took it for the 1000km service we were advised that this was indeed a fault with the gearbox and that a replacement would be sent from Japan and fitted. 6 weeks later that happened, drove the car home, no change, if anything the noise was louder. After numerous phone calls to our dealer, we have been told that this is a common problem, and Nissan can not reapair the gearbox. It is now 9 months later and we still can not get Nissan to fix this problem. We have been told that Nissan are aware of the problem and it effects 1 in 2 of the tiida model and most people don’t report it as a problem. Maybe our’s is louder than most, still, I believe that this is EXTREMELY dishonest and I am more than dissapointed in the way Nissan believes they can wash there hands of the problem. We will be taking it further, but in my experience and from what I hear from independant mechanics I would highly reccomend that you absolutely DO NOT BUY A NISSAN TIIDA!
(Report)
May 15th, 2008 at 1:57 am
LOL at Shane u got wtfbbq pwned
(Report)
June 17th, 2008 at 2:42 pm
As a salesman for Nissan Dealership in Sydney. I urge you guys do not buy an 06 and 07 model Tiida.
Mechanical wise they are the worse, central locking problems, rear wheel bearing problems, gearbox and clutch problesm and power window problems.
for every 3 customers that buys a tiida off us, 1 of them complains about the car.
the tiidas havent been selling well since they are missing quite a lot compared to a corolla, astra and mazda 2 but the only reason why you owuld buy a tiida is because of the space inside and the way how the car drives as well.
(Report)
June 17th, 2008 at 4:50 pm
Could someone please advise me!!!! My Tiida has 19000km on it………it squeaks and rattles like crazy over bad road surfaces…….can this be fixed???? will the dealership fix this at no charge?? I’ve tried forcing some sponge in certain areas, which has helped but not removed the noises.
Can someone please give me some advise on how I go about this!
Thanx
(Report)
September 17th, 2008 at 7:02 pm
I rented a tiida sedan and drove it around tasmania.
I have to say i thought it was great! Ugly and boring as all hell but a great car all the same.
i like the 6 speed manual and the roomy interior.
I also found it to be a lot more fuel efficient than i expected for a 1.8 .
Maybe thats just because i normally drive a holden kingswood.
(Report)
September 30th, 2008 at 12:04 am
I was contemplating about getting a Tiida Q Hatch. But after reading many posts I am not too sure now. If I put front and rear skirts do you think it will look less of a feminine car? Also, does the stock stereo system play MP3s? The price list on the Nissan website for accessories is also completely missing!
(Report)
October 17th, 2008 at 6:07 pm
I to own a 2008 tiida and also have problems with the
transmission noise noted at the 1000 klm service.
The noise has gotten that bad that i am considering taking
the car off the road it only has 4300 klm on it.
If nissan continue to service there customers this way
its no wonder their sales are falling, I could not with good manners buy or recommend anyone that i know buy a nissan.
(Report)
November 6th, 2008 at 12:29 pm
I just bought a Tiida 1.8 STL sedan. It has 560km on the clock and is back at the dealer today. It makes this singing, if you can call it that, noise when you slow down and the noise is just getting louder. I am sure Nissan will say nothing is wrong. I am starting to think I just bought myself a whole heap of trouble as I read some of your comments.
(Report)
November 10th, 2008 at 3:27 pm
Just as I thought. Nissan can’t/won’t give me an answer about the noise in my car and on top of that the guy helping us were so rude and let it sound like we were the ones with the problem. I told him about other people having the same problem with their Tiida’s and even offered him a printout of some of these comments but he just said that you cannot believe everything on the internet and that to his knowledge there is no problem with the Tiida and transmission noises. He gave me back my car and said to wait for an answer. Surely there is something I can do? Is this how Nissan do business?
(Report)
December 28th, 2008 at 5:47 am
Im on a verge of picking TIIDA 2008 against yaris, lancer and the like…though many postings here seems to be of negative to TIIDA and im wondering weather nissan in australia have rectified the problem.. im in the middle east (dubai) and dont know weather these problems occurs also with tiidas uae. ive search the net to get a favorable ideas for about a month with this car and so far, this is the only site ive got that shares bad sides… nissan australia? but if i will consider the efficiency, roomy, better apholstery, 1.6 engine, price and the looks.. i think id still go for it… dont have problems with the tag “fem car” cause when u do improvements on it does look handsome anyway and ive seen many yuppies guys and gals under the wheel.. that tag for tiida is just an ego tripping only…
(Report)
December 28th, 2008 at 11:49 am
Every time I see a TIIDA, I think of a female climaxing in the front seat ! I some how doubt that’s going to happen driving over a speed hump in this Nissan!Maybe a GT-R !
My pick would be the Lancer,yaris ewwwwwwwwwwww!
(Report)