Comments on: Audi opens flagship ‘Lighthouse’ development

By: Shak

Shak — Fri, 21 Aug 2009 12:21:18 +0000

Quite right alex, and i beleive the Quattro can be optioned on anyway to most Audis.

By: Alex

Alex — Fri, 21 Aug 2009 04:48:57 +0000

Realist, almost all Audis that cost that much have Quattro. The only ones that I can think of that are front wheel drive and cost that much are the base A6 and the TT Roadster and they’re both very good cars. Most Audis have the Quattro system but the ones that don’t are still fine cars, especially the TT. Besides, it’s not as if front wheel drive is a bad thing. The TT performs like a proper sports car should and the base A6 is never going to be bought by the sort of people that would ever see the benefit of rear wheel drive anyway.

By: Baz

Baz — Fri, 21 Aug 2009 00:55:18 +0000

What an ugly building, sticks out like a sore thumb in this area (I drive past it everyday).

By: JEKYL & HYDE

JEKYL & HYDE — Fri, 21 Aug 2009 00:43:14 +0000

i’m kinda with you brett,

before i’d step into a place like that,i’d like to know i’ve got the ‘BONED’price,then drink their coffee and chat..

By: The Realist

The Realist — Fri, 21 Aug 2009 00:15:59 +0000

Hands up those on the forum outlaying $80K on FWD VW’s sorry Audis?

By: f1worldchamp

f1worldchamp — Thu, 20 Aug 2009 22:52:29 +0000

I think it looks great.
Brett, I think you are missing the point of the building. Unlike yourself it seems, most people would consider spending $50k or $100 + on a new car an ‘experience’, worthy of classy surroundings and decent cup of coffee while you chat with the salesman.
Otherwise, I’m sure Audi wouldn’t mind dropping your new car off in front of your house and dropping the keys in the letterbox.

By: Tom

Tom — Thu, 20 Aug 2009 22:49:27 +0000

Brett, as the article says, this is also their head office, which justifies a large amount of the cost. It also means Audi Australia management can interact much closer with the sales side of the business and get a better idea of how Audi is perceived and what features the buying public want. More importantly though, and this is how it was sold to Audi AG (who footed the bill, not Audi Australia), is that its a giant billboard for Audi, and as stated in an interview, something like 30 million cars will drive past each year, thats’ massive advertising reach. Its a big ‘Audi is here to stay’ statement, which adds to their prestige. Sure, the cost will be recouped through car pricing, but thats the same for all advertising.

By: Baddass

Baddass — Thu, 20 Aug 2009 21:00:30 +0000

Looks like the parties at that place will be going off!!!!

By: Brett

Brett — Thu, 20 Aug 2009 20:32:51 +0000

At risk of incurring the wrath of many; I have to say that I just don’t understand or agree with this approach to selling cars. I am certainly part of Audi’s target market and I just don’t see the purchase of a car as anything other than a chore and an endurance test. I don’t want to make friends with the salesman or hang out at the dealership or in their associated cafe or look at their artwork or even enjoy the architecture (no matter how good it might be). And I certainly don’t want to pay more for the car to fund this type of approach. All I want is to get the deal done in quickest and most economical way. It follows that I for one will not go to a dealership like this; and many of my colleagues also say similar things. I am sure this approach alienates many people because the money to pay for it must come out of the purchase price of the cars and the service costs.

By: Jack

Jack — Thu, 20 Aug 2009 14:43:35 +0000

hats off to Audi for investing that sort of money on a new dealership and head office in Sydney.
Audi are really making people sit up and take notice right now, they are making some very desirable cars.