Auto Union name set to return as VW, Porsche parent – report
August 13, 2009 by Matt Brogan
Reports out of Germany this morning indicate that the boards of Volkswagen and Porsche have agreed on a deal that would combine their businesses, potentially under the historic Auto Union name.
The combined group would reportedly be led by current VW CEO Martin Winterkorn and, under the new entity, Porsche would operate independently from the other brands in much the same way Audi and Bentley do at the moment.
The deal would see Volkswagen buy a 49 per cent stake in Porsche – though a price tag for the share has yet to be announced.
The Auto Union name was used by the consortium that controlled Audi, Horch, DKW and Wanderer prior to World War II. Eventually, the company evolved into modern-day Audi, which became a Volkswagen unit in 1964.
It is noted in the report that the parent company could again share this name after the sale is complete in 2011.
With: Reuters
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Well it has to be better than VAG. Haha.
Love the concept and idea behind this… Maybe a re-introduction of this marque in to Formula 1 would complete this.
I love hearing about manufacturers bringing old names from the past into the future. Now a remake of the NSU Ro80 please.
fantastic idea
Auto Union? Oh I don’t like that at all. I’m thinking “German Leyland”.
Don’t mention the war…..
^^ Valid, on topic posts dissapear for “moderration” and rubish like tihis stays??
Brilliant Idea