Comments on: Aston Martin Rapide caught uncovered

By: Devil's Advocate

Devil's Advocate — Fri, 21 Aug 2009 09:45:55 +0000

The salesman says:
“…A corporate branding idea that others are only just catching up to now…”

Just to play “Devil’s Advocate”, wouldn’t you call the BMW kidney grill and “Hofmeister kink” an example of a long standing corporate branding? As ‘Bangled’ as BMWs have been getting, people can still tell it is a BMW long before they see the badge. The ‘kink’ has been on BMs since the early 60s and the kidney grill pretty much from day dot. Granted Aston Martin have a very strong corporate branding (grill shape), but they cetainly aren’t the only ones who have stuck with a certain design feature over an extended period. Holden on the other hand… (TVFPIC)

Regardless, IMHO the DB9 is one of the best looking cars EVER designed, period!

By: Baddass

Baddass — Thu, 13 Aug 2009 21:36:50 +0000

Jack, you didn’t mean that seriously did you? The plastic is just a disguise to distract people like you from the actual size of the headlamps.

By: Jack

Jack — Thu, 13 Aug 2009 08:43:20 +0000

Steve-Poyza…

Yes, your right. The white does look magnificent. Its just that black one that makes me etch when i see it.

Could they be two seperate models?

By: MarkT

MarkT — Thu, 13 Aug 2009 07:10:53 +0000

I agree with previous posters – you can hardly tell the different Aston models apart. But then all 911′s look pretty much the same. In my view Jaguar is now leading the design way forward with their new models…

By: Alan

Alan — Wed, 12 Aug 2009 12:58:34 +0000

A truly beautiful machine, though i do wonder if AM’s styling is becoming a bit boring. They have not being able to move away the basic style started by DB7 a long time ago.

By: The Salesman

The Salesman — Wed, 12 Aug 2009 11:16:45 +0000

Classic. Austan Martin knows that you have to stay as close to true form as possible to keep that original style and excitement. You would know it is an Austin Martin coming down the road well before you see the badge. A corporate branding idea that others are only just catching up to now. Why change what is not broken. Brilliant.

By: Steve-Poyza

Steve-Poyza — Wed, 12 Aug 2009 08:41:50 +0000

Jack I agree the black one looks like it has too much plastic around the headlights, but I just had another look at the front photo of the white car and I take back what I said before. It looks stunning and almost perfectly executed! Wow Ihave never had an opinion change so drasticly so quickly. The white one does look way better than the black one though.

By: Jack

Jack — Wed, 12 Aug 2009 08:34:38 +0000

The only thing i dont like about it is that the headlights look like their packing too much plastic over the top of them on the black one. Makes them stand out ugly…IMO.

By: Steve-Poyza

Steve-Poyza — Wed, 12 Aug 2009 05:17:06 +0000

It looks way too long in my opinion.

By: Will

Will — Wed, 12 Aug 2009 03:45:57 +0000

Too fast for me…