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by Matt Brogan

In a move to help simplify the car-shopping process, eBay Motors and GM have today announced the launch of a first-of-its-kind promotion that enables consumers to ‘click and buy’ new cars online.

The US-only new car shopping website – gm.ebay.com – will be available to consumers from August 11 through September 8, 2009 as part of a trial on the scheme and will allow consumers to browse hundreds of California dealer online showrooms, ask questions, negotiate prices, and arrange financing and payment to purchase a new GM car, crossover or truck online.

With more than 225 GM dealers in California participating in the trial, shoppers can at any given time expect to see a wide selection of up to 20,000 new GM vehicles at very competitive prices. Vehicles will be offered through eBay Motors’ traditional formats such as “Buy It Now” (where shoppers agree to pay the advertised price) and eBay’s innovative “Best Offer” option (where buyers indicate the price they are willing to pay and can negotiate online with the dealer for the vehicle).

The site also incorporates features that will allow consumers to compare pricing across models or participating dealerships, get tips and advice with a Buyer Checklist, and determine the value of their trade-in or whether their current vehicle may also qualify for government funded ‘Cash For Clunkers’ incentives.

“With 12 million individual car shoppers visiting our site every month, eBay Motors has unique insight into how people prefer to buy their cars,” said Rob Chesney, vice president, eBay Motors. “Through this program, we are helping GM dealers to extend their physical showroom while at the same time delivering to our buyers the great deals and broad selection they expect from eBay.”

“Together with eBay Motors, GM and our dealers are reinventing the car-buying experience for our California customers,” said Mark LaNeve, GM vice president of US sales. “As the dealer showroom expands from the parking lot to the laptop, this makes it easier for a customer to browse available new-car inventory, make an offer, buy it now, or send a message asking for more information from a dealer – all at the customer’s convenience.”

Do you think a similar scheme would work here in Australia? Leave a comment now.

Source: GM




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