Industry Sales Results
Industry Sales Results

July 2015 car sales:: Winners and losers

New vehicle registrations continued their upward trajectory in July, growing 2.7 per cent over the same month in 2014. The July figures of 92,308 units take 2015’s cumulative annual total to 670,735, up 3.2 per cent.


Monthly VFACTS figures show that July was business as usual: the swing to SUVs continues — these vehicles grew 13.4 per cent — while light commercials also grew, by 4.7 per cent. Passenger cars shrank 4.7 per cent, and accounted for only 44.9 per cent of all new vehicles registered.

The usual suspects reigned at the top of the table, with the Toyota Corolla (3573) and Mazda 3 (2825) re-asserting their dominance of the small-car class — Australia’s largest segment — and banishing last month’s surprise winner, the Hyundai i30 (third, with 2750).

Even though three small cars topped the tables, it’s worth pointing out that the Corolla and Mazda both saw sales drops over July 2014 — by 6.0 per cent and 17.4 per cent apiece — reflecting the continued contraction of that market, down 12.0 per cent for the month and 8.2 per cent YTD.

Finishing in fourth place behind this trio of small cars was the evergreen Toyota HiLux, still strong as its replacement nears, but down double-digits with 2579 units, closely followed by the newly launched Mitsubishi Triton (2238, supplemented by stock of the cheaper old one).

In sixth place overall was the Mazda CX-5, which managed an epic 2223 registrations, giving it a staggering 22.4 per cent segment market share, in what is the rapidly growing medium SUV space.

The Toyota Camry, recently updated with an all-new body, finished a commendable seventh on 2124 units. Fellow Aussie-made hero, the Holden Commodore, is hanging in there, finishing eighth on 2030 registrations (down 17.8 per cent), but enough for a mega 66.4 per cent share.

Ninth was the Ford Ranger with 1983 units, still ticking over well enough with the new one just around the corner now. Rounding out the top ten was the Volkswagen Golf, up 23.9 per cent in July to 1675 units.

Top of the brand charts as always was Toyota, up 2.1 per cent 16,840. Mazda finished second on 9356 (up 16.3 per cent), well ahead of Hyundai (8511, up 1.9 per cent), Holden (7895, down 12.2 per cent), Ford (5747, down 7.5 per cent) and Mitsubishi (5189, up 2.9 per cent).

Rounding out the top ten were Nissan (4937, down 9.4 per cent), Volkswagen (4908, up 23.0 per cent) Subaru (3354, up 7.5 per cent) and Mercedes-Benz (3052, up 21.1 per cent).

At the edge of the top ten was Honda (3047, up 12.5 per cent), ahead of Kia (2725, up 12.8 per cent), BMW (2041, up 6.2 per cent), Audi and Jeep (both on 1760, the former up 14.7 per cent and the latter down 26.4 per cent), Isuzu Ute (1536, up 12.8 per cent)) and Suzuki (1384, up 6.5 per cent).

Other strong performers included Renault with 1101 sales (up 32.0 per cent), Land Rover (1066, up 19.1 per cent), Lexus (746, up 75.5 per cent), Skoda (425, up 9.5 per cent), Porsche (388, up 39.2 per cent) and Mini (270, up 31.1 per cent).

Losers outside those mentioned included Alfa Romeo (153, down 47.6 per cent), Chrysler (73, down 49.3 per cent), Dodge (97, down 32.2 per cent), Fiat (289, down 37.2 per cent), Great Wall, dead in the water and down 98.4 per cent, Jaguar (74, down 21.3 per cent), Maserati (34, down 33.3 per cent) and SsangYong (78, down 25.7 per cent).

Some other factoids: Western Australia (down 12.7 per cent), Northern Territory (down 8.4 per cent) and South Australia (down 4.7 per cent) went against the grain and contracted in vehicle registrations in July. Japan, Thailand, Korea and Germany were our biggest import partners.

Segment-by-segment breakdown:

  • Micro (total 1029, down 30.0 per cent). Led by Mitsubishi Mirage hatch (494), Suzuki Celerio (157) and Fiat 500 (150).

  • Light under $25K (8891, up 4.0 per cent). Led by Toyota Yaris (1401), Hyundai i20 (1250) and Volkswagen Polo (1007).

  • Light over $25K (total 389, up 15.4 per cent). Led by Mini Hatch/Clubman (226), Audi A1 (102) and Peugeot 208 (41).

  • Small under $40K (total 16,663, down 12.0 per cent). Led by Toyota Corolla (3573), Mazda 3 (2825) and Hyundai i30 (2750).

  • Small over $40K (total 1397, down 9.5 per cent). Led by Audi A3 sedan and hatch (443), Mercedes-Benz A-Class (245) and BMW 1 Series (176).

  • Medium under $60K (total 4196, up 4.0 per cent). Led by Toyota Camry (2124), Mazda 6 (431) and Subaru Liberty (310).

  • Medium over $60K (total 2363, up 67.6 per cent). Led by Mercedes-Benz C-Class sedan and wagon (853), Mercedes-Benz CLA (439) and BMW 3 Series (393).

  • Large under $70K (total 3058, down 13.9 per cent). Led by Holden Commodore (2030), Ford Falcon (625) and Toyota Aurion (325).

  • Large over $70K (total 423, up 4.4 per cent). Led by BMW 5 Series (124), Mercedes-Benz E-Class (91) and Mercedes-Benz CLS (60).

  • Upper Large under $100K (total 121, down 49.4 per cent). Led by Chrysler 300 (69) and Holden Caprice (52).

  • Upper Large above $100K (total 71, up 18.3 per cent). Led by Mercedes-Benz S-Class (33) and daylight to Porsche Panamera (10).

  • People-movers under $60K (total 1067, up 23.6 per cent). Led by Kia Carnival (412), Honda Odyssey (215) and Hyundai iMax (168).

  • People-movers over $60K (total 77, up 22.2 per cent). Led by Mercedes-Benz V-Class on 68.

  • Sports under $80K (1036, down 24.2 per cent). Led by Toyota 86 (227), BMW 2 Series (178) and Hyundai Veloster (170).

  • Sports over $80K (519, up 5.7 per cent). Led by BMW 4 Series (143), Mercedes-Benz E-Class (72) and Audi A5 (61).

  • Sports over $200K (120, up 3.4 per cent). Led by Porsche 911 (33), BMW 6 Series (15) and Ferrari range (12).

  • SUV Small under $40K (total 8703, up 30.9 per cent). Led by Hyundai ix35 (1318), Mazda CX-3 (1284) and Honda HR-V (1069).

  • SUV Small over $40K (total 958, up 116.7 per cent). Led by Lexus NX (288), Audi Q3 (275) and Mercedes-Benz GLA (261).

  • SUV Medium under $60K (total 9929, up 10.1 per cent). Led by Mazda CX-5 (2223), Toyota RAV4 (1545) and Nissan X-Trail (1280).

  • SUV Medium over $60K (total 1414, up 22.5 per cent). Led by Audi Q5 (294), Land Rover Discovery Sport (277) and Range Rover Evoque (237).

  • SUV Large under $70K (total 8942, up 2.6 per cent). Led by Toyota Kluger (1316), Toyota Prado (1053) and Ford Territory (871).

  • SUV Large over $70K (total 1638, down 16.4 per cent). Led by BMW X5 (284), Land Rover Discovery (241) and Mercedes-Benz M-Class (204).

  • SUV Upper Large under $100K (total  943, up 22.5 per cent). Led by Toyota LandCruiser (783) and Nissan Patrol (160).

  • SUV Upper Large over $100K (total 152, up 27.7 per cent). Led by Mercedes-Benz GL-Class (82), Range Rover (39) and Lexus LX (16).

  • Light Vans (total 311, up 7.6 per cent). Led by Volkswagen Caddy (157), Renault Kangoo (95) and Suzuki APV (29).

  • Medium Vans (1569, up 12.1 per cent). Led by Toyota HiAce (679), Hyundai iLoad (398) and Volkswagen Transporter (124).

  • 4×2 utes (3259, down 1.9 per cent). Led by Toyota HiLux (591), Mazda BT-50 (489) and Holden Commodore Ute (464).

  • 4×4 utes (10,154, up 5.6 per cent). Led by Toyota HiLux (1988), Mitsubishi Triton (1926) and Ford Ranger (1616).

Top ten brands July 2015:

  1. Toyota — 16,840
  2. Mazda — 9356
  3. Hyundai — 8511
  4. Holden — 7895
  5. Ford — 5747
  6. Mitsubishi — 5189
  7. Nissan — 4937
  8. Volkswagen — 4908
  9. Subaru — 3354
  10. Mercedes-Benz — 3052

Top ten models July 2015:

  1. Toyota Corolla — 3573
  2. Mazda 3 — 2825
  3. Hyundai i30 — 2750
  4. Toyota HiLux — 2579
  5. Mitsubishi Triton — 2238
  6. Mazda CX-5 2223
  7. Toyota Camry — 2124
  8. Holden Commodore — 2030
  9. Ford Ranger — 1983
  10. Volkswagen Golf — 1693
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