Mitsubishi’s Booming June
5 Jul, 2007
7 Comments 
Mitsubishi Motor’s Australia (MMAL) have enjoyed a bumper month with 8,192 vehicles sold, representing a 31 per cent increase over June 2006 and a 20 per cent increase on a year-to-date basis for the manufacturer.
The company’s report continues to improve with more than impressive sales statistics:
- Market share for the company peaked at 7.8 per cent during June, and consolidated at 6.4 per cent YTD
- YTD MMAL total sales are up by 5,631 vehicles or 20 per cent over the same period in 2006
- Passenger vehicle sales increased by 9.2 per cent YTD against a market increase of 8.7 per cent
- MMAL’s SUV segment sales increased by 58.7 per cent YTD against a market increase of 10.9 per cent
- Light Commercial Vehicle sales increased by 17.6 per cent YTD against a market increase of 5.1 per cent
- MMAL’s June sales total of 8,192 vehicles represents the company’s third highest month of sales in the entire Australian history of the company
It’s biggest performer for the month was the ever faithful Lancer, with 2,143 sales for 43 per cent growth. The Grandis people-mover notched up 74 sales for a 100 per cent increase, but the most improved award goes to the Outlander Compact 4×4 wagon with 851 sales representing a staggering 161 percent increase.
The term ‘no news is good news’ can be applied to the case of the 380, certainly down but not out, the former halo car for the brand managed consistent sales of 877 units during the month, which is down on previous sales the year before.
Mitsubishi’s commercial range is still as strong as ever, with the Triton range enjoying it’s best month of sales ever with 2,386 sales, the majority coming from record breaking sales in the four-wheel-drive variants.
With the brand new Lancer around the corner, these figures are set to become the norm for the manufacturer.
“We will continue to pursue consolidation and sales increases during the remainder of 2007, and with the arrival of the all-new Lancer in October, I am confident we will meet these goals.”
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July 5th, 2007 at 4:24 pm
the Grandis sells barely anything, it is good it see though that Mitsubishi continues to sell it. Many cars companies wouldn’t even bother.
It is a shame the it isn’t selling well. Proper seatbelts for every passenger unlike the Odyssey, I think it is a better looker aswell.
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July 5th, 2007 at 6:52 pm
Yeah, I love the styling of the Grandis compared ot the Torago and ugly Oddesey fridges. It looks modern and cute, and is unbelivably large (interior). The 380 could generate more popularity with the facelift, it certainly cannot get less sales, so we might as well keep our hopes up, and the launch of the next gen lancer which will coincide with the 380 update should boost sales quite well. Regardless, the advertising capaign has clearly paid off.
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July 6th, 2007 at 12:02 am
Welcome back Mitsubishi!!!!!!!!!!!!!
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July 6th, 2007 at 9:16 am
I think Mitsu should try to maintain momentum until the new Lancer’s arrival. The Pajero, Outlander & Triton are awesome products, I have driven both the Outlander & the Pajero, very good cars. The 380 is not a bad car, the features omitted in the 380 is the reasons for poor sales like ESP, curtain airbags, a Mivec engine, interior styling etc… The other Mitsu car not performing that well is the Colt, it’s bit of surprise the colt is not that popular as light cars getting very popular. I suspect the exterior styling & pricing are the main reason the colt is not that popular.
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July 7th, 2007 at 10:58 am
Congrats Mitsubishi
I agree with Kenny’s sentiments (more marketing of great products) ;)
Can’t wait to see the new Lancer in the flesh the current one is so 1990’s :D
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July 9th, 2007 at 8:30 am
Yes I agree phaeton more marketing is one thing which will help Mitsu to maintain the sales momentum. I hope Mitsu can address the issues with the 380 in the next update due shortly, like the Mivec engine, ESC & curtain air bags & styling. Also Mitsu should look at a 4 cyl version of the 380 like the Camry & may be a medium SUV (soft roader) to slot between the Pajero & Outlander to compete against the Kluger, Territory, CX9..
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July 9th, 2007 at 1:34 pm
Agreeeeed with all those comments!
its great to see mitsu back up there after falling so far for tha last 5 years. look at where this company was back in late 80s and early nineties, look at where toyota was, where mazda was - the aussie and jap mits heads fell asleep at the wheel, they shouldnt have ever let is slip so badly, i think when the new lancer comes on they have a great chance to consolidate their progress and Kenny your right a 4 cyl 380 with those features is exactly what they need, how many camrys sold are 4 cyl? i think by memory on the old model it was about 70% of them which is why they are doing really well with the new one, Aurion to take on Holden and Ford directly and “beat them at their own game” and the 4cyl can take care of the mum and dad bland retail buyers, they really are a clever company..Mitsu can go alot further if they look long term views as toyota do and listen to what the market wants..also think that it colt was constantly marketed at 14990 and pushed hard with 5 doors, ABS and the warranty thing etc then might get a few more sales going, though a new look would be better- bring back a new mirage - geez yez i know i should shut up..didnt relaise i had typed this much crap in one go - chow!
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