Car Advice

Mini sees funny side of US clunker scheme

By Matt Brogan |

Mini is offering US buyers taking part in the cash for clunkers deal a bumper sticker for their new purchase that takes a glass half-full look at the scheme.

In Mini’s typical vein of humour the sticker reads “My other car was demolished by the government”. Not a bad way to remember where your last car finished up.


 
  • C

    haha…another fantastic creative execution from MINI!

  • Howie-R31

    Would make you think that the driver is a hoon an their last car was crushed. The would atleast be the first impression I get from reading it.

  • NacaYoda

    Howie-R31: Makes you look pretty hardcore then, huh? I think that outcome is part of the creative campaign interpretation.

  • Alex

    Mini are just one of those brands; never seem to take a wrong step. Very clever indeed.

  • Shak

    THat sticker alone would make me buy a new Mini just for their awesome brand of humour.

  • http://skyline The Salesman

    Mine would read.

    “The car that was demolished wasn’t mine. What would you do to own a Mini?”