The flagship Ford Everest Titanium will cost from $76,990 plus on-road costs when it goes on sale in Australia in October.
The Titanium heads a three-tier range for the Australian-designed and -developed Ford Everest, which has its sights set on stealing sales from the popular Toyota Prado. The Titanium is joined by the entry-grade Everest at $54,990 and the mid-spec Trend at $60,990.
The pricing will see the Ford Everest undercut the Prado when it lands in showrooms in four months’ time. In equivalent diesel auto specification, Toyota’s off-road SUV currently starts at $58,490 and ranges up to $84,490 for the top-tier Kakadu.
The go-anywhere seven-seater will also become one of the most expensive models in the Blue Oval brand’s history in Australia, outpriced only by the Mustang and F-Series models imported from the US early last decade and the Fairlane-based TL50 from the same era.
Continuing with its ‘attack’ style marketing, Ford proudly boasts the Everest will come with 10 features or characteristics that are not available in the Prado. These include the Everest’s 3000kg braked towing capacity (Prado gets 2500kg, though the Ranger on which Everest is based gets 3500kg), Emergency Assistance automatic call function, active noise cancellation, Sync infotainment system with voice control, Wi-Fi hotspot, auto high beam, semi-automated active park assist, lane keeping system, tyre pressure monitoring system, and a power tailgate.
Ford also points out that the Everest’s 143kW/470Nm 3.2-litre five-cylinder turbo diesel engine (while 4kW down on the same engine in the Ranger) produces 16kW and 60Nm more power and torque than the Prado’s current 3.0-litre four-cylinder turbo diesel engine. The Prado is set to upgrade to a new 2.8-litre engine before the Everest arrives, though the Ford is still expected to retain a decent advantage.
The Everest’s official combined cycle fuel consumption rating of 8.5 litres per 100 kilometres puts it level with the current Prado, which means it may trail the economy of the updated Prado by the time it launches.
All Everest variants will come standard with a six-speed automatic transmission, four-wheel drive, an electronic locking rear differential, and a four-mode Terrain Management System with Normal, Snow/Mud/Grass, Sand, and Rock settings. Hill start assist, hill descent control and trailer sway control are also standard.
Ford claims the Everest will be among the most capable SUVs in its class, with a water wading depth of 800mm, 225mm ground clearance, 29-degree approach angle, 21-degree ramp-over angle, and 25-degree departure angle.
The Everest’s equipment list includes a host of features normally reserved for premium passenger cars, though many will require customers to dig into their wallets for the Trend and Titanium variants.
Base Everest highlights include 17-inch alloy wheels, auto headlights, a reverse-view camera and rear parking sensors, though it’s also forced to make do with black exterior door handles and mirrors, cloth upholstery, manual single-zone air conditioning, and the out-dated Sync 1 infotainment system.
The $6000 step up to the Everest Trend brings loads of extra equipment, headlined by front parking sensors, a power tailgate, dual-zone climate control, Sync 2 infotainment system with 8.0-inch colour touchscreen, DAB+ digital radio, two USB ports and an SD card slot, MyKey technology, adaptive cruise control with forward alert collision mitigation, head-up display, and lane keeping system with lane departure warning, among many other features.
Taking the $16,000 leap to the Everest Titanium introduces unique features such as HID headlamps, LED daytime running lights, semi-automated parallel Active Park Assist, panoramic power sunroof, eight-way electric front seats with heaters and manual lumbar adjustment, leather upholstery, power-folding 50:50 split third-row seats, satellite navigation with traffic management channel, blind spot monitoring system with cross-traffic alert, and a tyre pressure monitoring system.
Ford describes the Everest as the centrepiece of its almost $2 billion research and development investment in Australia over the past six years. Australia took the lead in the design and engineering development of the Everest, which will be sold in a number of markets around the world.
2015 Ford Everest pricing (plus on-road costs):
Everest Trend $60,990
Everest Titanium $76,990
2015 Ford Everest drivetrain:
3.2-litre five-cylinder turbo diesel engine
Six-speed automatic transmission
143kW at 3000rpm
470Nm at 1750-2500rpm
Combined cycle fuel consumption: 8.5L/100km
2015 Ford Everest specifications:
Full-time four-wheel drive
Terrain management system
Electronic locking rear differential
Hill start assist and descent control
Trailer sway control
17-inch alloy wheels
Black exterior door handles and mirrors
Black roof rails
Seven seats with fabric upholstery
Single-zone air conditioning
Sync 1 infotainment system with voice control and Emergency Assistance
Eight-speaker audio system with single CD player, USB and AUX ports, and Bluetooth connectivity
Interior Command Centre with 4.2-inch colour TFT screen
Four 12-volt and one 230-volt power sockets
Rear parking sensors
Seven airbags (dual front, side and curtains, and driver’s knee)
Everest Trend (adds over Everest):
18-inch alloy wheels
Body-coloured door handles and exterior mirrors
Auto high beam
Daytime running lights
Auto-folding mirrors with heaters and puddle lamps
Painted roof rails
Dual-zone climate control
High-level instrument cluster with dual 4.0-inch display screens
Leather-wrapped steering wheel
Electrochromatic rear-view mirror
Rear privacy glass
Illuminated vanity mirrors in sun visors
Front and rear floor mats
Interior Command Centre with high-res 8.0-inch colour touchscreen
Sync 2 infotainment system
10-speaker audio system with subwoofer
DAB+ digital radio
Two USB ports and an SD card slot
Adaptive cruise control with forward alert collision mitigation
Lane keeping system with lane departure warning
Front parking sensors
Driver alert system
Everest Titanium (adds over Everest Trend):
20-inch alloy wheels
Running boards with metallic finish
Chrome door handles and exterior mirrors
LED daytime running lights
Exterior scuff plates with Everest graphic
Semi-automated parallel Active Park Assist
Panoramic power sunroof
Eight-way electric front seats with heaters and manual lumbar adjustment
Power-folding 50:50 split third-row seats
Leather-wrapped gear lever
Illuminated front scuff plates
Satellite navigation with traffic management channel
Blind spot monitoring system with cross-traffic alert
Tyre pressure monitoring system