GM to appoint new boss at Cadillac
July 23, 2009 by David Twomey
General Motors Company, continuing to shake up management since exiting bankruptcy two weeks ago, plans to name designer Bryan Nesbitt as chief of Cadillac.
The appointment is scheduled to be announced later today and takes effect August 1, said GM spokesman Terry Rhadigan.
Mr Nesbitt, known for penning Chrysler’s PT Cruiser, has spent eight years at GM, where he is currently in charge of North American design.
His move to Cadillac is in line with a strategy outlined by Vice Chairman Bob Lutz on July 10, when he postponed his retirement to take a new role as chief of marketing and communications with oversight of design.
Mr Lutz, 77, said then that he would put design at the centre of GM’s advertising message, and Mr Nesbitt will report to Mr Lutz.
Mr Rhadigan said interim Cadillac general managers Steve Hill and Steve Shannon will be reassigned and their new positions will be announced soon.
Mr Nesbitt has been GM’s vice president of North American design since June 2007, and before that was executive director of design for GM Europe.
He came to GM in 2001 from Chrysler, where he worked with Mr Lutz and designed the PT Cruiser. He later crafted GM’s version of the retro wagon, Chevrolet’s HHR.
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The ghosts of the civil dead…
Wait… they’re letting the guy who designed the PT CRUISER at Cadillac?
This should make for some interesting *cough* looking cars :)
So GM go and appoint the design guy “who penned” the PT Cruser, So GM dosnt want to get out of debt do they, if the cars they will be anything simular to the PT cruser pitty help them……Not under my watch
headline reads……….
‘GM gives up on cadillac’
or
‘GM Cadillac design future looks rosy…….for bumper cars’
GM to announce new Loss at Cadillac
The thing I don’t understand about new GM is why does Bob Lutz have a position? Put him out to pasture and get someone new and fresh in! New GM, new ideas, new people. Not New GM, same old ideas , same old people.
I’m not going to even get into employing the bloke who designed the PT Cruiser.
I love Cadillac, and I don’t see what the fuss is all about the new boss. I mean get real guys, do you think he’s going to make a replica of the PT Cruiser for Cadillac? Forget about it!
Gee do GM ever want to return to profit? So a bad designer and a complete idiot will be in charge of styling Cadillac, I`m sorry to say but RIP GM
Lets see if they can spend all that loan money wisely, much of the US loan money originated from Chinese stockmarket punters, scary stuff.
I’m not all that keen on the PT Cruiser However; I believe that the [now defunct] Chevy HH-R Nomad – which was also designed by Nesbitt; would dhave made an excellent Modern day Holden Sandman..
As Holden needed a recreational/lifestyle vehicle in their line up – they still do; so maybe it could make a return