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It’s official: Lamborghini will be begin producing its own SUV model from around 2018.

Overnight, the supercar maker confirmed that the company will begin production of a new SUV model at its Sant’Agata Bolognese plant in northern Italy. The company says the new crossover will be introduced in 2018.

To accommodate the new model, the company will expand its facilities at Sant’Agata from 80,000 square metres to almost 150,000 square metres. Lamborghini is also planning to hire around 500 new employees.

The enlarged factory and new hands will be dedicated to producing around 3000 SUVs per annum, roughly doubling the brand’s current annual output.

According to Lamborghini, the main target markets for the new SUV will be the USA, China, the Middle East, UK, Germany and Russia. The company promises that SUV allocations will be “well balanced” between the Americas, Asia Pacific, and EMEA (Europe, Middle East and Africa).

Lamborghini Urus Concept - 3

Lamborghini stated that the SUV project was given the go-ahead thanks to help of the “Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development) [and] Emilia Romagna Region”.

Earlier reports indicated that the Italian authorities had offered the company between 80 and 100 million euros ($113 and $141 million) worth of tax incentives to ensure that the SUV would be produced in Italy.

The new crossover will be company’s first off-road model since the LM002 ended its production run in 1993. Only 328 LM002s were produced over its seven year lifespan.

In 2012, the Lamborghini Urus crossover concept (pictured above) was unveiled at the Beijing motor show. Since then there has been a steady stream of rumours about the possibility of new a Lamborghini SUV.

It’s not known at this stage how closely the production car will resemble the Urus or, indeed, whether it will even use that name.




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