Volkswagen swept up the sales charts in April, finishing in sixth position on the back of 13.8 per cent growth over the same month in 2014.
Australia’s top-selling European brand recorded 4572 deliveries in April and netted 5.6 per cent market share, enough to leap ahead of both Mitsubishi (4077) and Nissan (4188), and not all that far off Ford (5163).
In all likelihood, this was as much down to Nissan and Mitsubishi pulling forward lots of deliveries in March to meet their end of Japanese financial year targets as it was about Volkswagen’s factory-backed drive-away deals on offer.
For contrast, Nissan registered 7138 units in March, Mitsubishi 6307 and Volkswagen 5525. For VW to finish April ahead of this pair is a rare feat.
There’s a trend here too. Volkswagen sales for all of 2015 are up 13.6 per cent, and it has started the year with four consecutive months of record sales. Annually, it has recorded 19,383 registrations, narrowing on Mitsubishi (20,706), Ford (21,565) and Nissan (21,847).
The Golf was Volkswagen’s top-seller as always, and the nation’s eighth overall, with 1697 units registered (up 23.6 per cent). The Toyota Corolla (3238), Mazda 3 (2365) and Hyundai i30 (2298) outsold it within its segment.
The real star, though, was the smaller Volkswagen Polo, which was the nation’s third favourite light car with 829 sales, up 85.5 per cent on the back of drive-away deals starting at $15,990. It outsold the Suzuki Swift.
Amarok 4×4 registrations climbed 13.0 per cent in April to 538, while the Tiguan went the other way, down 17.8 per cent to 440 units in a growing segment. Other strong performers were the Jetta (213, up 28.3 per cent) and the Caddy Van (140 units, up 40.0 per cent).
“Volkswagen continues to see strong growth across our core model range,” said Volkswagen Group Australia managing director John White.
“It is very pleasing to see how well they are doing and we are particularly pleased with the Polo and Golf models which are proving to be very popular.
“The successful launch of the new Polo GTI has clearly given us a boost and we are looking forward to further expanding our model range with some key new products coming later this year.”
Volkswagen’s sixth-place finish augers well for White’s ambition to get the company regularly into the nation’s top five by the end of the decade.
See more industry sales stories discussing April’s figures here: