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by Matt Brogan

As Mahindra readies itself to launch the next generation Pik-Up on July 23, the Indian auto giant has also set about touring the east coast with its ‘Commitment to Australia’ Tour.

The team plans to meet with current Mahindra drivers, prospective customers and dealers in an effort to gather feedback and understand both the challenges and positive aspects of a workhorse vehicle.

“We are very committed to the Australian market and are planning on launching additional models here in the not too distant future. In order for us to do so meaningfully, we need to have our ears to the ground to know what our Australian dealers face, and very importantly, what our current buyers and those considering our vehicles want to see more of, or conversely love about our offering,” said Mr. Dinesh Choudhari, Automotive Sector Deputy General Manager (Export).

“This feedback is then assessed with our Australian team and taken back to India where we can factor all of this into our design and planning. This is imperative in order for us to launch products that deliver beyond Australian drivers’ expectations.”

The informal ‘focus groups’ will also involve other 4×4 utility drivers to workshop some of the barriers that may exist currently as the brand continues to establish itself in the traditionally tough Australian automotive market.

Mahindra Group is one of the top 10 industrial companies in India and top 50 in Asia, comprising of over 110 individual companies that operate across many sectors.




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